SVP, Marketing

Responsibilities

• Set the global marketing vision, strategy, and priorities in alignment with company strategy and revenue goals, with clear accountability for pipeline and ROI.
• Reimagine and accelerate demand generation, building a modern, data-driven engine that scales efficiently and converts awareness into qualified pipeline and revenue.
• Design and run ROI-driven, integrated campaigns that connect brand, product, digital, and sales motions across the full buyer journey and buying committee.
• Elevate field and corporate marketing (events, executive engagement, regional programs, brand, and communications) so every dollar and moment of presence drives measurable commercial impact.
• Strengthen OneTrust's market narrative and category position, including awareness of the AI-Ready Governance Platform among enterprise buyers.
• Partner deeply with the CRO, Sales, and go-to-market leaders to align on target audiences, accounts, and markets, and to co-own pipeline goals, handoffs, enablement, and feedback loops.
• Partner with Product and business leaders to turn market, customer, and competitive insight into differentiated positioning, launches, thought leadership, and customer proof.
• Lead the modernization of marketing operations, data, and technology: build a martech and AI-enabled foundation that improves attribution, speed, personalization, and productivity.
• Establish clear goals and measurement that balance brand and category outcomes with demand, pipeline, conversion, and investment effectiveness. Make data-informed tradeoffs and reallocate budget toward what works.
• Lead, develop, and align a strong marketing leadership team across brand, corporate, product marketing, growth and demand generation, digital, field and partner marketing, customer marketing, and marketing operations. Foster accountability, collaboration, and a culture of experimentation.

Requirements

• Significant senior marketing leadership experience leading a broad marketing organization in B2B technology or enterprise SaaS.
• A track record of building and scaling ROI-driven demand generation and integrated campaigns that deliver measurable pipeline and revenue growth.
• Deep fluency in data, analytics, and marketing technology (e.g., marketing automation, CRM, attribution, ABM, intent data), with hands-on comfort in the details when needed.
• Demonstrated experience applying AI and next-gen tools to scale marketing with greater efficiency, speed, and creativity, and to change how teams work.
• Experience leading field and corporate marketing that ties investment directly to pipeline and business outcomes.
• A proven record of partnering deeply with Sales, including shared goals, account prioritization, and joint accountability for results.
• Strong understanding of enterprise go-to-market motions and complex buying committees, and how Marketing works with Sales, Product, and Customer Experience.
• Experience translating company strategy into clear market positioning and integrated plans that balance long-term brand strength with near-term revenue goals.
• Demonstrated ability to lead senior teams, build talent, and influence executives and cross-functional partners in a dynamic environment.
• Excellent executive communication skills, with the ability to make complex technology and market shifts clear and compelling.

Preferred

• Experience reinventing a demand engine or marketing operating model for greater efficiency and ROI.
• Building category awareness or repositioning a technology company as its products, markets, or priorities evolve.
• Marketing in AI governance, data governance, privacy, risk, compliance, or other complex enterprise technology markets.
• Leading a global or multi-region marketing organization through growth, transformation, or change.
• A history of pioneering AI-enabled marketing workflows, measurement, or content at scale.

Benefits

• We are embracing an office-first culture, encouraging three days a week in office for most roles, with meaningful opportunities to collaborate and celebrate in person.
• As an employee at OneTrust , you will be part of the OneTeam . That means you’ll receive support physically, mentally, and emotionally so that you can do your best work both in and out of the office. This includes comprehensive healthcare coverage, flexible PTO, equity RSUs, annual performance bonus opportunities, retirement account support, 14+ weeks of paid parental leave, career development opportunities, company-paid privacy certification exam fees, and much more. Specific benefits differ by country.