Vice President of Marketing

Responsibilities

• The Vice President of Marketing will serve as a key member of Toastique’s leadership team, responsible for defining and executing the company’s overarching marketing vision across brand, digital, local store marketing, loyalty, public relations, creative, and customer acquisition.This individual will balance high-level brand strategy with hands-on execution, translating business objectives into integrated marketing programs that deliver measurable results at both the corporate and restaurant levels.
• A primary focus of this role is driving profitable in-store sales growth through strategic, results-oriented marketing campaigns. The ideal candidate will have a proven track record of developing and leading restaurant marketing campaigns that demonstrably increase store visits, transaction frequency, average check, loyalty engagement, and overall restaurant revenue. They must be able to connect marketing investments to tangible business outcomes, identify what drives customers to visit and return, and consistently optimize campaigns based on sales performance and return on investment.
• A critical component of this role is the ability to operate within a franchise-based quick-service restaurant (QSR) or fast-casual environment. The VP of Marketing must understand the unique relationship between corporate marketing and independently operated franchise locations, creating scalable programs that protect brand standards while empowering franchisees to drive local sales and profitability.
• Key Responsibilities
• Strategic Marketing Leadership & Sales Growth
• Develop and implement a cohesive marketing strategy that aligns with the company’s overall growth objectives, including customer acquisition, and retention.
• Analyze market trends, customer insights, and competitive dynamics to identify opportunities and inform strategic decisions.
• Oversee brand positioning, messaging, and creative direction to ensure consistency across all channels and touchpoints.
• Lead integrated marketing campaigns designed to generate measurable increases in in-store visits, transactions, purchase frequency, average ticket, and overall restaurant revenue.
• Translate brand awareness and engagement initiatives into actionable strategies that drive customers into restaurants and encourage repeat visits.

Requirements

• 10–12+ years of progressive marketing experience, including at least 5 years in a senior leadership role (Director level or above).
• Direct franchise marketing experience within the QSR or fast-casual restaurant space, including managing a franchisee-funded marketing or advertising fund.
• Proven track record of driving same-store sales and traffic across a multi-unit system.
• Experience building local store marketing and grand-opening programs used by franchise owners.
• Hands-on leadership of digital, loyalty, CRM, and app marketing programs.
• Experience building teams and managing agencies and budgets at scale.
• Strong analytical skills, with comfort turning sales and guest data into decisions.
• Excellent communication skills, with the credibility to present to franchisees, the executive team, and investors.
• Bachelor's degree in Marketing, Business, Communications, or a related field.