Responsibilities

• Decide what Tailor says in the US market, and know whether it's working — with a message-testing practice built on real signals from the market, the funnel, and sales conversations, on a cadence you set.
• Build one message system that flows to every surface: website, paid, sales decks, outbound, and content. Define 'winning' by downstream pipeline, not click-through.
• Sharpen our differentiation against incumbent and emerging ERP platforms — grounded in real buyer pain, without buzzwords.
• Decide how Tailor's AI capabilities show up in the story, and for whom.
• Hold one narrative spine with segment-specific expression across our target segments and buyers, mid-market through enterprise.
• Assess, develop, and lead the product marketing function without slowing it down: review the work, watch the cadence, find the gaps, then raise the ceiling.
• Systematize PMM so it runs without you in the loop: a positioning doc people actually use, a repeatable launch motion, a competitive-intel rhythm, and sales enablement that sales reaches for.
• Set outcome-based goals for specialists outside your own discipline — technical SEO and content — and hold search and content to qualified pipeline, not raw traffic.
• Keep marketing tightly aligned with the CEO, Sales, and Product through shared definitions, regular syncs, and a live feedback loop from customer conversations and roadmap.
• Set paid strategy and allocation across channels with an intent-versus-targeting lens and a CAC-to-LTV view.

Requirements

• 10+ years in B2B SaaS marketing, including several years leading product marketing or owning positioning and messaging for a technical product.
• You've run message testing that changed what a company said — and you can show the before, the test, and the after.
• You've managed and developed a small team, including at least one senior IC who was better for having worked with you.
• You're comfortable directing specialists (SEO, paid, content) on outcomes without pretending to be one.

Preferred

• Strong plus: ERP, operations, commerce, or fintech software; or selling into ops and finance buyers at mid-market and enterprise.
• Plus: marketing AI capabilities to skeptical, risk-aware buyers.