Vice President of Marketing

Responsibilities

• Define Taher's positioning, brand architecture and value proposition across business lines. Build a coherent connection between the Taher name, Food4Life initiatives, individual offerings and the experiences customers have at our locations.
• Translate business strategy into an enterprise marketing roadmap, with market-specific priorities, investment recommendations and measurable outcomes. Advise the President and executive team on brand decisions, reputation and opportunities for growth.
• Protect the credibility and character of a family-owned company while evolving its message and visual identity. Earn the confidence of ownership and bring sound recommendations, clear decisions and disciplined execution to the process.
• Establish brand standards, messaging and creative direction that work across websites, proposals, client materials, social media, signage and events. Build a practical process for adoption across regions and operations.
• Develop Taher's corporate narrative around the people we serve, the food we create and the problems we solve. Make our history relevant to our future through specific stories, visible proof and a consistent voice.
• Partner with Culinary, Nutrition, Operations and Manufacturing to showcase nutrition education, menu development, culinary craftsmanship and new food solutions.
• In K-12, connect the story to nourishing the minds of the future; tailor the message to workplace dining and other markets.
• Create a repeatable process for gathering stories from the field. Turn interviews, site visits, photography, video and customer insights into case studies, chef features, customer experiences and evidence of innovation.
• Ensure nutrition, product and performance claims are accurate and supported by the appropriate internal experts. Obtain needed client permissions and content releases before publication.
• Own the website and digital marketing strategy, including audience journeys, search visibility, content, email and social channels. Make it easy for prospective clients and customers to understand our capabilities and connect with Taher.

Requirements

• Typically 12 or more years of progressive experience in marketing, brand strategy or communications, including at least five years leading a marketing function, significant brand portfolio or enterprise initiative. Equivalent depth and demonstrated results will be considered.
• Demonstrated success building, repositioning or modernizing a brand across multiple locations, audiences or business lines. A portfolio must show strategic thinking, strong creative judgment and measurable business results.
• Experience working effectively in a family-owned business is strongly preferred, particularly partnering with owners and senior leaders to preserve a company's heritage while advancing its brand.
• Candidates should be able to describe their role in those decisions.
• Foodservice, hospitality, K-12 or higher education experience is strongly preferred. Food manufacturing, consumer food brands and other service businesses with complex operations are also relevant.
• Experience building and developing teams, managing marketing budgets and agencies, and directing integrated campaigns, website development, social media, public relations and content production.
• Bachelor's degree in marketing, communications, business or a related field, or equivalent professional experience. An advanced degree is preferred but is not a substitute for demonstrated brand leadership.