Responsibilities

• Develop and lead the company's overall marketing strategy aligned with Sword Health's long-term business and growth objectives.
• Strengthen Sword Health's brand positioning and communicate a clear, differentiated value proposition across healthcare, technology, employer, health plan, and consumer audiences.
• Lead integrated marketing initiatives across brand, product marketing, digital marketing, demand generation, content, communications, events, and strategic partnerships.
• Build scalable marketing programs that support enterprise pipeline generation, customer acquisition, engagement, and revenue growth.
• Partner closely with Sales leadership to strengthen go-to-market strategy, improve lead quality, support enterprise opportunities, and accelerate customer conversion.
• Work with Product and Clinical teams to develop compelling positioning and go-to-market strategies for new products, solutions, and market launches.
• Develop marketing strategies that clearly communicate the value of AI-powered healthcare to employers, health plans, benefits leaders, healthcare organizations, partners, and members.
• Use market research, customer insights, competitive intelligence, and performance data to identify new growth opportunities.
• Establish clear marketing KPIs and continuously evaluate campaign effectiveness, customer acquisition performance, pipeline contribution, and return on marketing investment.
• Lead, mentor, and develop a high-performing marketing organization while creating a culture of ownership, creativity, collaboration, and measurable results.

Requirements

• 10+ years of progressive marketing experience, including significant experience in senior marketing leadership roles.
• Proven experience leading marketing strategy for a high-growth technology, healthcare, digital health, SaaS, AI, or related organization.
• Strong understanding of B2B, B2B2C, enterprise, and digital marketing strategies.
• Demonstrated success building brands, launching products, generating enterprise demand, and supporting measurable revenue growth.
• Experience developing and managing high-performing multidisciplinary marketing teams.
• Strong knowledge of positioning, messaging, customer acquisition, product marketing, digital growth, content strategy, and marketing analytics.
• Ability to translate complex technology and healthcare concepts into clear and compelling market narratives.
• Strong analytical and data-driven decision-making skills.
• Excellent communication, presentation, negotiation, and executive leadership abilities.
• Ability to operate effectively in a fast-moving, innovative, and rapidly evolving environment.

Preferred

• MBA or advanced degree is a plus.

Benefits

• 401(k)
• 403(b)
• Dental insurance
• Employee assistance program
• Employee discount
• Flexible schedule
• Flexible spending account
• Happy hour
• Health insurance
• Health savings account