Marketing Analyst

Chandler, AZ (Unknown)

Salary Not AvailableMid Level

Posted 3 hrs ago

Job Summary

Own data driven marketing analyses and stakeholder facing reporting to optimize casino patronage and guest experiences.

  • Identify profitable customer profiles and trends through statistical methods.
  • Deliver monthly activity reports and present findings to multi-property teams.

Job Description

Responsibilities

  • Promotes and provides excellent guest service experiences to both internal and external guests.
  • Develops, creates and applies statistical methods such as data mining, statistical modeling, exploratory data analysis, pattern recognition, and decision analysis to make recommendations regarding marketing and business challenges.
  • Independently identifies and applies statistical methods to customer database, identifying significant marketing trends and identifying profitable or otherwise desirable customer profile groups in an effort to increase casino patronage.
  • Tracks specific events and/or promotions, offers coupons, and patron play in an effort to analyze and make recommendations regarding successful methods to increase patronage.
  • Works to increase customer satisfaction by utilizing customer feedback and activity to make appropriate adjustments to enterprise promotions and events.
  • Prepares and distributes monthly reports and develops and presents detailed information regarding activity results at regular multi-property and corporate marketing meeting.
  • Maintains and updates customer database and website as appropriate.
  • Maintains a dependable work attendance record with extremely infrequent absences and/or lateness.
  • Performs other special projects and duties as assigned.

Requirements

  • High School Diploma or equivalent required. Bachelor's degree in Statistics, Operations Research, Econometrics or related field preferred.
  • Experience gathering and analyzing market data required.
  • Gaming experience in a marketing administrative or customer facing role preferred.
  • Public relations, written and verbal communication, skills are required.
  • Ability to perform the GILA WAY which is as follows; Greet our guest, Interact positively with our guest, Listen actively to our guest, Appreciate our guest.
  • Must have intermediate computer skills with Microsoft Office Suite software.
  • Must pass a pre-employment drug/alcohol test and agree to maintain a Drug-Free Workplace as a condition of employment.
  • Must pass a full background check to be certified/licensed prior to employment.
  • Must be able to work in a smoking environment.
  • Must possess excellent guest service skills, strong telephone etiquette, a self-staffer with the ability to follow-up and complete tasks in a timely manner with minimum supervision.

Preferred

  • Bachelor's degree in Statistics, Operations Research, Econometrics or related field preferred.
  • Gaming experience in a marketing administrative or customer facing role preferred.

Gila River Gaming Enterprises

GILA RIVER GAMING ENTERPRISES, INC is a performing arts company based out of PO BOX 6790, Chandler, Arizona, United States.

Chandler, Arizona, USA
88 employees (4 in marketing)

Marketing Team

Marketing Team Size
4 (5% of company)
Marketing Roles Posted (Last 30 Days)
1

Headcount Trend

Current headcount: ~88

Marketing Analyst

Gila River Gaming Enterprises · Chandler, AZ · Unknown