Responsibilities

• Develop Marketing Strategies: Collaborate with the leadership team to create comprehensive marketing plans aligned with the company's goals and objectives.
• Brand Management: Maintain and enhance the agency's brand image through consistent messaging, visual identity, and communication strategies.
• Content Creation: Work with teams, approve & or produce engaging content for marketing collateral, including website copy, blog posts, social media content, case studies, and more.
• Digital Marketing: Oversee digital marketing efforts, including SEO, SEM, email marketing, social media management, and online advertising campaigns.
• Client Acquisition: Identify and pursue opportunities to attract new clients through targeted marketing initiatives and lead generation tactics.
• Campaign Execution: Coordinate the execution of marketing campaigns, ensuring timely delivery and alignment with project objectives and client expectations.
• Market Research: Conduct market research and competitive analysis to identify industry trends, opportunities, and potential areas for growth.
• Analytics and Reporting: Monitor the performance of marketing initiatives, track key metrics, and provide regular reports to evaluate effectiveness and inform decision-making.
• Manage Advertising Teams and Campaigns: Lead and oversee advertising teams and campaigns, including LinkedIn advertising, outside advertising, PPC, and additional recommendations. Ensure the development and execution of effective advertising strategies to reach target audiences and drive engagement and conversions.
• Collaboration: Work closely with internal teams, including sales, creative professionals, and PR specialists, to integrate marketing efforts and deliver cohesive client solutions.

Requirements

• Bachelor's degree in Marketing, Communications, or related field (Master's degree preferred).
• Proven experience ( 7+ years) in marketing, preferably within the PR or advertising industry.
• Strong understanding of digital marketing channels and tools, including SEO, SEM, social media, email marketing, PPC advertising, and analytics platforms.
• Excellent written and verbal communication skills, with the ability to craft compelling content and articulate ideas effectively.
• Strategic thinker with a creative mindset and the ability to develop innovative marketing strategies.
• Analytical mindset with the ability to interpret data, generate insights, and optimize campaigns for performance.
• Strong project management skills with the ability to multitask, prioritize, and meet deadlines in a fast-paced environment.
• Proficiency in marketing software and tools (e.g., HubSpot, Google Analytics, Adobe Creative Suite) is a plus.
• Demonstrated leadership abilities and the capacity to collaborate effectively with cross-functional teams.

Benefits

• 401(k)
• 401(k) matching
• Bonus based on performance
• Competitive salary
• Dental insurance
• Flexible schedule
• Health insurance
• Training & development
• Vision insurance