Assistant Director for Marketing and Engagement

Cleveland, OH (On-site)

$54K/yr - $55K/yr (Est.)Senior Level2+ years expFull time

Posted 3 hrs ago

Job Summary

Own and coordinate the Spartan Connections Hub marketing and communications, guiding strategy, branding, and cross-functional partnerships while supervising student staff and supporting special initiatives.

  • Lead hub-wide communications and integrated marketing aligned with brand standards.
  • Collaborate with University Marketing and hub leaders on programs, events, and student leadership initiatives.
  • Develop content strategy, messaging, and data-informed outreach across multiple platforms.

Job Description

Responsibilities

  • Provide strategic marketing and communications oversight for the spartan connections hub and support special projects as requested by the executive director. Lead and coordinate marketing and communications efforts for the spartan connections hub, including student activities and leadership, Greek life, office of multicultural affairs, international student resources and engagement, and graduate student life. In collaboration with University Marketing and Communications, the executive director of the spartan connections hub and hub unit leaders, develop and implement integrated marketing strategies that promote hub programs, services, initiatives, events, student leadership opportunities, and community-building efforts. Serve as a hub-wide resource and consultant on communications planning, content strategy, campaign development, branding consistency, messaging, storytelling, social media presence, website content, email promotion, and print/digital marketing collateral. Ensure all marketing and communications efforts align with university brand standards, divisional priorities, accessibility expectations, and representative communication practices. Coordinate and/or oversee the writing, editing, scheduling, and dissemination of communications and promotional content across multiple platforms. Provide technical assistance and strategic direction to professional staff and student staff across the hub to ensure consistency in voice, visual identity, writing quality, and marketing effectiveness. Analyze engagement and campaign performance data to inform future outreach and promotional decisions. Supervise student marketing and/or social media staff in support of hub communications priorities, as assigned. Recruit, hire, train, and supervise graduate or undergraduate student staff supporting hub marketing initiatives, as needed. Assist the executive director of the spartan connections hub with special projects, strategic initiatives, cross-functional planning efforts, divisional presentations, signature events, and other assignments that support the goals and visibility of the hub. (45%)
  • Provide advice and administrative support to the Class Officer Collective and related class traditions. Provide guidance and support to the class officer collective, composed of elected undergraduate class representatives, in the development of class-specific programming and implementation of campus traditions such as Hudson Relays, Snowball Dance, and Orientation Week activities. Support students in navigating university processes related to requisitions, disbursements, internal charges, deposits, contracts, technical riders, budgeting, purchasing, marketing, risk management, and assessment. Attend key programs and provide administrative oversight as needed. Recruit, hire, train, and supervise student support staff, as appropriate, to assist with COC-related responsibilities and other engagement initiatives. The class officer collective's allocated budget is approximately $120,000. (15%)
  • Chair the University Wide Spirit Committee and lead initiatives that enhance school spirit, pride, and campus traditions. Provide leadership for university-wide spirit-building efforts designed to increase student engagement, school pride, and community connection. Coordinate with campus partners, student leaders, and relevant departments to develop and implement spirit initiatives such as Blue CWRU Fridays and to bring added spirit elements to major campus events and traditions including, but not limited to, Homecoming, Candy Crawl, Throwback Weekend, Spirit Week, and other signature programs. Guide planning discussions, develop promotional and engagement strategies, coordinate logistics with campus partners, and assess the impact of spirit initiatives on student participation and campus culture. Ensure spirit efforts complement broader institutional priorities and contribute positively to the student experience. (15%)
  • Coordinate and facilitate selected Student Activities and Leadership programs, traditions, and engagement initiatives. Responsible for facilitating selected Student Activities and Leadership traditional and annual programs including, but not limited to, Student Activities and Leadership SWAG Stop, Sippin' with Spartie, Open Houses for student organizations, Spartie’s Birthday, CWRU Family Thanksgiving, Student Activities Fairs, Legacy Weekend, Spirit Week, and Clap-Out. Supervise graduate student interns and/or student staff in the development and implementation of designated programs, including the Spring Student Activities Fair and other engagement opportunities. Develop additional programs and initiatives that respond to student interests and support the mission of Student Activities and Leadership and the broader Spartan Connections Hub. (10%)

Requirements

  • Experience/Education: Master's degree in Higher Education, College Student Personnel, Leadership, Executive Management, or Organizational Behavior and 1 year of demonstrated experience in student activities, advising, assessment, webpage and social media platforms, OR Bachelor's degree and 3 years of related experience is required.
  • Experience with programming, working with college-age students and risk management is a plus.
  • - Demonstrate the ability to work effectively with students and staff from the full range of differences reflected on college campuses.
  • - Ability to work effectively with varied populations and maintain a work environment that is marked by respect for others.
  • - Excellent organizational, interpersonal, administrative and conflict management skills.
  • - Must demonstrate a high level of customer service and the ability to collaborate with students, faculty, staff, and outside vendors in the planning and execution of small and large-scale events.
  • - Ability to facilitate training events.
  • - Must be able to handle multiple tasks.
  • - Experience in Microsoft Office Suite applications is required; experience with PeopleSoft, Event Management Systems (EMS), CampusGroups, data collection and analysis a plus.
  • - Ability to demonstrate successful support, education, and advocacy for all students, aligned with the values, mission, and messaging of the university, while adhering to the staff policy on conflict of commitment and interest.

Benefits

  • Employees receive more than just a paycheck. University employees enjoy a comprehensive benefits package that includes excellent healthcare, retirement plans, tuition assistance, paid time off, and a winter recess.
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Case Western Reserve University

Case Western Reserve University is among the nation's leading research institutions. Founded in 1826 and shaped by the federation of Case Institute of Technology and Western Reserve University, Case Western Reserve is distinguished by its strengths in education, research, service and experiential learning. Located in the cultural hub of Cleveland, Ohio, we offer nationally recognized programs in the arts and sciences, dental medicine, engineering, law, business and management, medicine, nursing and applied social sciences.FOLLOW USFacebook: @casewesternreserveTwitter: @cwruInstagram: @cwru

Cleveland, Ohio, USA
8.4K employees (259 in marketing)

Salaries

SalaryGuide estimate

$54K/yr – $55K/yr

Modelled from 5 comparable roles.

See all Case Western Reserve University salaries

Funding

Total Funding
$86.1M
Last Raise
$4M
Grant, 2 years ago

Funding History

  • Sep 2024
    Grant • $4M
  • Jul 2024
    Grant • $1.5M
  • May 2023
    Grant • $995.9K

Traffic Signals

Monthly Visitors
2.7M
Monthly Google Ads Budget
$142.5K
Traffic Source Mix
Search
45.3%
Direct
48.1%
Referral
5.1%
Social
0.6%
Paid
0.7%

Headcount Trend

Current headcount: ~8.4K

Recent News

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Assistant Director for Marketing and Engagement

Case Western Reserve University · Cleveland, OH · On-site