Automotive Marketing Manager

Chippewa Falls, WI (On-site)

$65K/yr – $70K/yrSenior Level2+ years expFull time

Posted 2 hrs ago

Job Summary

Own and lead multi-channel marketing programs for three automotive dealerships, partnering with the Marketing Director to plan and optimize paid social, email, video, and related campaigns across Google and other channels while ensuring compliance, performance tracking, and creative workflow.

Own multi-channel strategy and execution across paid social, email, video
Coordinate OEM co-op advertising and performance reporting
Manage ongoing optimization of Google Search and PMAX campaigns

Job Description

Responsibilities

Develop marketing strategy for our 3 Automotive dealerships including paid social, email, video, and other campaign channels - in partnership with the Marketing Director and broader marketing team
OEM co-op advertising compliance and reimbursement (Toyota, Stellantis, GM)
Paid social ad strategy
Email marketing campaigns
Submitting and prioritizing creative requests (design, video, social) through the marketing team's dispatch queue
Tracking and reporting on campaign performance
Maintaining and optimizing existing Google Search and Performance Max (PMAX) campaigns across both the Automotive and RV dealership groups
And More!

Requirements

2+ years of professional marketing experience - Required
Experience with Meta Ads Manager and paid social advertising - Required
Experience with Google Analytics/GA4 or similar reporting tools - Required
Degree in Marketing, Business, or related field - Preferred
Experience with email marketing platforms - a plus
Experience managing Google Ads / Performance Max campaigns - a plus
Automotive industry marketing experience - a plus
Must possess a valid drivers license and be able to successfully complete pre-employment background and motor vehicle record (MVR) screenings, consistent with applicable law.

Preferred

Degree in Marketing, Business, or related field - Preferred
Experience with email marketing platforms - a plus
Experience managing Google Ads / Performance Max campaigns - a plus
Automotive industry marketing experience - a plus
Experience with email marketing platforms - a plus
Experience with Google Analytics/GA4 or similar reporting tools - Required

Benefits

401(k) matching
Dental insurance
Employee discount
Health insurance
Health savings account
Paid time off

Markquart Toyota

Markquart Toyota is an auto dealership located in Chippewa Falls, WI. We have a full range of Toyota cars, trucks, and SUVs. We also offer preowned vehicles and Toyota Certified Used Vehicles. In addition, we have a state-of-the-art service facility where we offer Toyota certified service including, oil changes, brake services, tire services, and much more.We take pride in offering the best customer service we can, and we couldn’t do that without our employees. We believe the people we employ truly do make the difference between an okay customer experience, and a great one.Our mission is to grow our business by creating loyal customers and everything we do is with customers in mind. We’d love to connect with you whether you’re looking for your next new or used vehicle, or you can see yourself working at Markquart Toyota. Visit us online or at our dealership near Eau Claire today!

Chippewa Falls, Wisconsin, USA

23 employees (3 in marketing)

www.markquarttoyota.com