Vice President of Marketing

Responsibilities

• Strategy, Leadership, and Operations
• Provide strategic leadership for marketing the Skirball’s brand and content.
• Provide supervision and oversight for departments managing visitor experience and retail operations, aligning these functions with Skirball’s mission and institutional priorities.
• Develop and implement annual and multi-year strategies, goals, priorities, budgets, and performance measures across the portfolio.
• Lead and develop the staff responsible for these functions, establishing clear expectations, fostering collaboration, and supporting professional growth and accountability.
• Serve as a strategic advisor and thought partner to the Executive Vice President, Chief of Staff, and senior leadership on institutional positioning, reputation, audience engagement, and emerging opportunities and challenges.
• Integrate strategies and priorities across departments, ensuring coordinated approaches to exhibitions, programs, education, development, hospitality, community events, and other institutional initiatives.
• Oversee external agencies, consultants, creative partners, vendors, and other resources, ensuring effective project management, quality, and responsible use of resources.
• Marketing and Promotion
• Provide strategic direction for integrated marketing and promotional strategies that build awareness, increase attendance, diversify audiences, strengthen loyalty, and advance institutional revenue goals.

Requirements

• Bachelor’s degree in communications, marketing, business, arts administration, museum studies, or a related field, or equivalent experience.
• 10+ years of progressively responsible experience in communications, marketing, audience engagement, visitor experience, or related fields, including significant senior leadership experience.
• Demonstrated success developing and implementing integrated communications, marketing, and audience strategies.
• Experience leading multidisciplinary teams and managing significant budgets and resources.
• Proven ability to develop and strengthen an institutional brand and organizational reputation.
• Strong experience across digital marketing, social media, content strategy, audience development, analytics, and traditional communications.
• Demonstrated success using audience research, data, and performance metrics to inform strategy and decision-making.
• Excellent writing, editing, verbal communication, presentation, and interpersonal skills.
• Experience working effectively with executive leadership and across organizational departments.
• Strong project management, priority-setting, analytical, and decision-making skills.

Preferred

• Experience in a museum, cultural institution, performing arts organization, higher education institution, or other mission-driven nonprofit.
• Experience overseeing visitor experience, admissions/box office, retail, or other earned-revenue functions.
• Experience with CRM, ticketing/admissions, email marketing, web analytics, marketing automation, and digital content platforms.
• Experience with brand identity and creative/design teams.
• Spanish-language proficiency.
• Knowledge of or demonstrated affinity for Jewish culture, history, values, and/or the Skirball’s mission.