Responsibilities

• Own the firm's paid media program end to end, including Google Ads (Search, Display, LSAs, Performance Max), Meta, and the outside media agency relationship
• Build and maintain full-funnel attribution: UTM taxonomy, dynamic phone tracking, offline-conversion feeds, GCLID/LSA matching, and multi-touch reporting
• Develop marketing dashboards and key performance metrics for client-acquisition cost, fee growth, and lead velocity
• Grow revenue while lowering cost per acquisition across practice areas, including contingency-fee matters
• Lead process improvement, automation, and marketing systems optimization
• Partner with the firm's development team on landing-page, conversion, and self-service digital experiences
• Partner with executive leadership on growth strategy, budget planning, and organizational scale

Requirements

• Bachelor's degree in Marketing, Business, or a quantitative field; MBA or proven equivalent experience a plus
• 10+ years in demand-generation or performance marketing
• 3+ years in a senior-leadership role at a B2C company (legal, healthcare, home services, or a similar high-ticket vertical)
• Ownership of an annual media and head-count budget of at least $4 million, with demonstrated success scaling revenue while lowering cost per acquisition
• Fluency in full-funnel attribution architecture: UTM taxonomy, dynamic phone tracking, Google and Meta offline-conversion feeds, GCLID/LSA matching, multi-touch reporting
• Hands-on mastery of Salesforce, Looker Studio/GA4, Google Ads, Meta Ads Manager, and call-tracking platforms such as CallRail
• Proven ability to recruit, coach, and performance-manage cross-functional teams across creative, analytics, and operations
• Experience presenting clear ROI cases to ownership and the leadership team

Preferred

• E-commerce or digital-product experience (subscription, self-service, or transactional funnels) preferred but not required

Benefits

• Transparent, competitive salaries and annual raises
• Discretionary annual leadership bonus
• Medical, dental, and vision insurance, 401(k)
• Generous paid time off (PTO) and paid sick leave
• Career advancement with real management and skill-building paths
• Work-life and workload balance, with capacity assessed proactively