Responsibilities

• Design and lead the company's overall Marketing Operations strategy and execution framework.
• Establish and optimize marketing processes, including Lead Management, Marketing Automation, and Customer Journey optimization.
• Oversee the Marketing Technology Stack (MarTech Stack), including CRM, automation tools, and data analytics platforms.
• Define and monitor key marketing metrics (KPIs) to ensure marketing activities are quantifiable and trackable.
• Collaborate with the Sales team to optimize the conversion efficiency from Marketing Qualified Leads (MQLs) to Sales Qualified Leads (SQLs).
• Manage marketing budget planning, resource allocation, and ROI analysis.
• Establish a data-driven decision-making framework to support the optimization of marketing campaigns.
• Manage cross-regional and cross-functional marketing operations teams.
• Drive process standardization and improvements in operational efficiency.
• Evaluate and introduce new marketing technologies and tools to enhance automation capabilities.

Requirements

• Bachelor's degree or higher; a degree in Marketing, Business Administration, or a related field is preferred.
• 10+ years of experience in marketing-related roles, including at least 5 years of management experience.
• Proven experience in Marketing Operations or Revenue Operations (RevOps).
• Familiarity with CRM systems (e.g., Salesforce) and marketing automation tools (e.g., HubSpot, Marketo).
• Strong data analytics skills with the ability to make data-driven decisions.
• Experience in cross-functional collaboration and managing large teams.
• Excellent strategic thinking and execution capabilities.
• Strong communication and leadership skills.

Preferred

• Experience in the B2B or SaaS industry.
• Experience in global marketing operations.
• Familiarity with Growth Marketing models and Funnel Optimization.
• Experience building a Marketing Operations framework from scratch (from 0 to 1).