Vice President of Marketing

Responsibilities

• Develop and execute a marketing strategy that promotes the buying group’s unique value to current and prospective members and supplier partners.
• Align marketing initiatives with membership growth goals and supplier engagement strategies.
• Elevate the buying group’s brand presence across digital, print, and event channels.
• Create compelling messaging that communicates cost savings, networking benefits, and supplier advantages.
• Achieves maximum integration across the organization by creating collaborative solutions that meet long and short-term needs.
• Design campaigns to increase member participation in programs and supplier offerings in conjunction with Purchasing departments and Regional Sales Managers.
• Develop targeted communications for different member segments and supplier categories.
• Lead initiatives to recruit new members and suppliers through digital marketing, events, and industry partnerships.
• Identification of potential new markets to expand the business by researching tangential businesses to LMC’s current membership business types.
• Monitor industry trends, competitor activity, and member feedback to inform business strategies to either take advantage of opportunities or counter threats to LMC and its members.

Requirements

• Bachelor’s degree in marketing, business, or related field (MBA preferred).
• 10+ years of marketing leadership experience, with at least 5 years in B2B marketing for an association, buying group, or similar organization preferred.
• Proven success in driving growth and supplier engagement through strategic marketing.
• Expertise in digital marketing, CRM systems, and marketing automation tools.
• Excellent communication, leadership, and relationship-building skills.
• Demonstrated problem solving and analytical skills, including successful cross-functional collaboration to take advantage of opportunities or solve problems
• Demonstrated ability to operate at both strategic and executional levels.
• Exceptional leadership and team management skills, with proven success leading teams
• Ability to travel up to 20%.