Marketing Manager

Responsibilities

• Leverage analytics to diagnose core performance outcomes, including sales, market share, penetration, for the Colombian category, translating data into actionable business pivots.
• Develop and refine Go-to-Market strategies to maximize new user acquisition and traffic during peak promotional windows.
• Conduct rigorous price elasticity studies and competitive benchmarking to design dynamic pricing strategies that optimize both financial yield and market competitiveness.
• Synthesize macroeconomic indicators, consumer trend reports, and historical internal data to build a comprehensive long term rolling strategic roadmap.
• Research into the Colombian community’s purchasing habits, utilizing cluster analysis and segmentation to drive hyper personalized loyalty initiatives.
• Analyze the ROI of multi-channel marketing campaigns (Email, App-push, Social) using attribution modeling to refine content strategy and media spend.
• Utilize “Basket Analysis” and “Gap Analysis” to curate a product mix that balances high-velocity cultural staples with innovative, high margin emerging trends.
• Serve as the analytical bridge between Marketing, Ops, and Supply Chain to optimize inventory turnover and ensure product availability aligns with forecasted demand.
• Translate complex data sets into compelling narratives for executive-level presentations, influencing the broader organizational strategy for the Colombian market.

Requirements

• a bachelor’s degree in Business Administration or related fields and 24 months of experience as a Brand Manager, Marketing Manager or related position.
• Candidate must have 2 years of professional experience in:
• Product assortment planning and category management
• Pricing strategy and pricing analysis
• Promotional planning and campaign execution
• Go-to-market strategy development and execution
• Consumer trends analysis and use of data-driven insights
• Vendor management and supplier coordination
• Cross-functional collaboration across marketing, supply chain, and operations
• Employer will accept any suitable combination of education, training, or experience.

Benefits

• Comprehensive health insurance package, including medical, dental, and vision. PPO/HMO packages
• 401k, 4% company match
• Equity and Bonus
• Vacation, sick and holiday time off
• Monthly mobile stipend
• Monthly Weee! Points credits