Vice President, Marketing Lead-Channel Strategy & Optimization

Responsibilities

• Build a repeatable view of LOB performance and drivers; translate complex performance signals into simple, actionable insights and decisions.
• Evaluate awareness, consideration, and conversion performance; identify where drop-off occurs and what Owned Media levers can change outcomes.
• Lead the development of the optimization framework across Owned channels (ads, email, and orchestration)—including governance, analytics, integration, and solutioning—while also owning optimization strategy and performance improvement for the Owned ad channel for your assigned LOB(s)
• Monitor weekly and monthly results, surface material changes quickly, run root-cause analyses, and drive recovery/acceleration plans aligned to account targets.
• Create and maintain governance routines and playbooks that drives toward consistent, holistic, and scalable strategies.
• Lead delivery of control requirements and ensure sound controls.
• Partner closely with relationship management, reporting/innovation, ad frameworks, product, experimentation, optimization, and marketing execution to align priorities and ensure end-to-end delivery.
• Produce executive-ready narratives, recommendations, and decision rationale; influence senior stakeholders and LOB partners through clear storylines and strong business judgment.
• Develop, enhance, and manage default strategy to improve customer experience while delivering incremental business impact.
• Lead strategy, governance, optimization, and performance for high-priority placements, ensuring consistent standards and decisioning.

Requirements

• Master’s degree in a marketing or relevant business field (e.g. digital product, marketing analytics)
• 8+ years of hands-on experience in digital marketing analytics, performance measurement, and optimization across web/app owned channels.
• Demonstrated ability to structure ambiguous problems, create analytical frameworks, and drive decisions with data.
• Proven executive communication skills—can turn analysis into clear recommendations, trade-offs, and decision narratives.
• Strong stakeholder management and business judgment; able to balance speed, governance, and performance outcomes.
• Strong program/project leadership with comfort running multiple workstreams simultaneously.
• Hands-on proficiency with analytics and reporting tooling (e.g., Adobe Analytics, Tableau or similar platforms).
• Strong analytics, executive communication, stakeholder leadership, and the ability to operate independently in a fast-paced environment.
• Lead governance and oversight and evaluate the navigation experience at Intake to improve customer experience and channel outcomes.
• Develop and manage playbooks (e.g., Channel Usage, Experimentation, Boosting) to standardize best practices and enable scale.

Preferred

• Experience owning governance mechanisms and controls in a regulated environment (audit readiness, documented standards, decision logs).
• Deep experience with experimentation strategy (test design, launch governance, measurement, and scaling learnings).
• Proven track record influencing product/engineering roadmaps through clearly defined requirements and quantified business cases.
• Demonstrated ability to operationalize AI/automation to reduce manual work and improve marketing efficiency.

Benefits

• We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location.
• Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions.
• We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more.
• Additional details about total compensation and benefits will be provided during the hiring process.