VP, Enterprise Marketing
Coursera
Mountain View, CA (Remote)
$300K/yr - $350K/yrIn-houseFull-timeSenior level
2 hrs ago
Vice President of Marketing
Leawood, KS
Salary Not AvailableSenior Level10+ years expFull time
Posted 3 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Drive multi-brand QSR marketing strategy and cross-brand collaboration across KBP Brands at scale.
- Lead local and national campaigns across digital, social, local store marketing, partnerships, and in-store activation.
- Must-have: 10+ years of marketing leadership in QSR with strategy and execution experience.
- Standout: Robust analytics framework and cross-functional franchisor partnerships for system-wide impact.
Job Description
Responsibilities
- Develop and execute a comprehensive, multi-brand marketing strategy aligned with business objectives and franchisor standards
- Partner with national franchisor marketing teams to align campaigns and influence system-wide initiatives
- Represent the organization in franchise marketing committees and co-ops
- Lead localized marketing strategies to drive traffic, sales, and brand relevance across markets
- Oversee all marketing channels including digital, social media, local store marketing, partnerships, and in-store activation
- Direct marketing efforts for new restaurant openings, from pre-launch through sustained growth
- Establish and lead a robust analytics framework to measure campaign performance, ROI, and customer insights
- Collaborate cross-functionally with Operations to ensure seamless execution at the restaurant level
- Build, mentor, and lead a high-performing marketing team
- Manage agency and vendor relationships to ensure quality and cost efficiency
Requirements
- Bachelor’s degree in Marketing or related field
- 10+ years of marketing experience, preferably within the QSR (Quick Service Restaurant) industry
- Proven ability to lead both strategy and execution in a fast-paced environment
- Strong analytical mindset with experience leveraging data to drive decisions
- Exceptional leadership, communication, and organizational skills
- A hands-on, collaborative approach with a strong work ethic
- High attention to detail and ability to manage multiple priorities
Benefits
- Benefits: Full-time employees are eligible for a comprehensive benefits package that includes medical, dental and vision coverage, short- and long-term disability, a 401(k) company match, paid time off, life insurance, and AD&D coverage.
KBP Brands
KBP Brands is a leading restaurant franchise group with a clear vision: to create a great place to work, a great place to eat, and a great place to own. For more than 20 years, KBP has remained focused and deliberate about creating and sustaining an environment that values and balances our responsibility to, and impact on, our customers, people, and communities. KBP Brands consistently ranks as one of the 10 Fastest-Growing Restaurant Chains and one of the Top 100 Fastest-Growing Businesses in North America. Today, the company owns and operates 1000+ restaurants across 32 states. If you are looking to be part of an energetic, entrepreneurial company with countless opportunities for growth – personally, professionally, and financially – then a career with KBP Brands may be the right fit for you. To join the KBP Brands team: www.kbpbrands.com/careers
