Vice President, Marketing at HydroPeptide | Bellevue, WA | $170K/yr – $180K/yr

HydroPeptide

Vice President, Marketing

Bellevue, WA (Hybrid)

$170K/yr – $180K/yrDirector/Executive15+ years expFull time

Posted 4 weeks ago

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Job Summary

Own the brand, GTM, and revenue engine for a premium cosmetics line, balancing consumer and professional audiences while driving P&L outcomes across DTC, wholesale, and pro channels.

Ownership: manage the marketing P&L, budget, and ROI by channel and program to shape strategic bets.
Scope: lead brand positioning, education strategy, and go-to-market for the professional channel with external partners and retailers.
Impact: tie marketing activity to revenue, margin, and growth with leadership-level metrics and cross-functional alignment.

Job Description

Own the marketing P&L — develop the annual budget, allocate spend against strategic priorities, track return on investment by channel and program, and make reallocation decisions when performance warrants
Serve as a member of the senior leadership team — contributing to company-level strategy, participating in annual operating plan development, and representing marketing's role in commercial outcomes
Present marketing performance and strategic plans to the CEO and executive team; translate marketing activity into business language tied to revenue, margin, and growth
Lead the annual marketing planning process: set the calendar, drive alignment across functions, and produce a plan that connects brand investment to commercial targets
Represent HydroPeptide externally with key retail partners, distributors, and industry forums as a senior brand spokesperson when appropriate
Own HydroPeptide's brand positioning — defining how the brand shows up for consumer and professional audiences and maintaining that distinction across all channels and touchpoints
Set annual brand and campaign priorities; approve creative direction and ensure output meets the standard the brand requires
Oversee paid media strategy under Brand & Digital — ensuring paid investment is allocated in service of both brand-building and performance goals
Track brand health metrics (share of voice, sentiment, consideration) and hold them as leadership-level KPIs alongside revenue measures
Set DTC and wholesale revenue and retention targets in partnership with the Director of E-Commerce & Retention; hold the function accountable to conversion, repeat purchase, and lifetime value outcomes

HydroPeptide

3.4 Glassdoor

HydroPeptide takes the most advanced, scientifically proven skin care elements and simplifies your beauty routine, age-proofing and restoring balance to all skin types. The HydroPeptide Collection includes an industry leading 62 different peptides, which are the building blocks of collagen and enable skin to look and act younger. HydroPeptide’s universal formulations fight signs of aging and address a range of skin care concerns in the fewest steps possible. HydroPeptide is Scientific Beauty Made Simple.Powerful peptides instantly restore healthy skin structure and hydration. Carefully selected botanicals detoxify and rejuvenate. Every HydroPeptide treatment combats telltale signs of aging with the option to customize the treatment to address additional skin care concerns including – but not limited to – sensitivity, acne and hyperpigmentation.Solar Defense: This non-greasy sunscreen self-adjusts to the color of your skin tone offering flawless coverage, while anti-aging elements hydrate, protect and help clarify the skin. Eye Authority: This four-dimensional eye cream immediately brightens dark circles while diminishing the look of expression lines, wrinkles and puffiness. Face Lift: Experience a visible face lift with this smart hydration cream that contains a mega-dose of multi-performance peptides that reinforce skin's defenses while thoroughly protecting against environmental stressors by restoring firmness and visibly improving the appearance of wrinkles and age spots. Shop best sellers: www.hydropeptide.com

Founded in 2004

Bellevue, Washington, USA

79 employees (12 in marketing)

www.hydropeptide.com

54% recommend to a friend

60% CEO approval