Responsibilities

• Marketing Business Partner Leadership
• Lead, develop, and manage the MBP team aligned to Highspring’s business units.
• Establish clear standards for Business Unit engagement, intake, prioritization, and delivery.
• Act as escalation point for Business Unit marketing needs and alignment challenges.
• Develop standardized QBR, brief, meeting, and presentation templates to clearly disseminate information to business stakeholders.
• Business Unit Strategy & Market Opportunity Campaigns
• Partner with Business Unit leaders to define Business Unit-specific marketing strategies aligned to enterprise priorities.
• Identify and lead market opportunity campaigns that address Business Unit growth goals, client segments, and regional dynamics.
• Ensure Business Unit strategies reinforce the enterprise and integrated solutions narrative.
• Go-to-Market Strategy Definition & Refinement

Requirements

• 10+ years of B2B marketing experience, including at least 5 years leading a team
• Bachelor’s degree in Marketing or related field
• Demonstrated ownership of go-to-market strategy: segmentation, positioning, campaign development, and field enablement, tied to specific revenue or growth goals.
• Experience managing relationships with senior business leaders, including P&L owners and sales leadership, in settings where marketing had to earn its seat rather than assume one.
• Experience translating enterprise-wide strategy or messaging into business-unit-specific plans that field teams actually adopt.
• Comfortable being the final decision-maker on Business Unit-specific execution while holding the line on enterprise messaging guardrails
• Understands the role technology plays in driving and measuring GTM performance (e.g., CRM, marketing automation, tagging, attribution)

Preferred

• Background in professional services, consulting, or staffing, multi-business-unit or multi-brand B2B organizations
• Experience building standardized operating rhythm, including QBRs, intake processes, and briefing templates, across multiple business units or regions.
• Exposure to marketing-sourced or marketing-influenced pipeline reporting, even without full ownership of attribution.