Imperial Pearls Inc

Vice President of Marketing Growth

USA (Remote)

Salary Not AvailableSenior Level10+ years expFull time

Posted 3 months ago

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Job Summary

Drive growth leadership as Vice President of Marketing Growth to scale revenue and brand through data-driven expansion.

  • 10+ years in marketing with growth leadership and a proven revenue/u ser growth track record.
  • Proficiency with Google Ads, Meta Ads, HubSpot, Salesforce, and GA4.

Job Description

Responsibilities

  • Formulate and execute the company's overall Growth Marketing Strategy.
  • Establish a growth model that balances short-term customer acquisition with long-term brand growth.
  • Identify new markets, customer segments, and growth channels.
  • Set quarterly and annual growth targets and drive cross-functional teams to achieve them.
  • Oversee new Customer Acquisition and Lead Generation efforts.
  • Manage paid advertising, SEO, SEM, affiliate marketing, social media, and content marketing channels.
  • Continuously optimize CAC (Customer Acquisition Cost), ROAS, and Marketing ROI.
  • Expand market coverage and brand reach.
  • Optimize conversion rates across all stages of the marketing funnel (Awareness β†’ Consideration β†’ Conversion).
  • Lead A/B testing, multivariate testing, and landing page optimization initiatives.

Requirements

  • Bachelor's degree or higher in Marketing, Business Administration, Statistics, or a related field; an MBA is preferred.
  • 10+ years of marketing experience, including at least 5 years in growth marketing or senior management roles.
  • A proven track record of significantly increasing revenue, user base, or market share.
  • Deep expertise in digital marketing channels, marketing automation, and growth models.
  • Proficiency with tools such as Google Ads, Meta Ads, HubSpot, Salesforce, and GA4.
  • - Strong data analytics and team leadership capabilities.