Vice President Marketing

Responsibilities

• Paid Search & Shopping: Google Ads (Search, Shopping, PMax) and Microsoft Ads, with accountability for revenue, ROAS, and contribution margin. Lead our in-house Paid Media Lead and set budgets, targets, and the testing agenda with the CFO.
• SEO & AI Discovery: SEO across a high-SKU catalog, plus a strategy for making FinditParts the cited source in AI Overviews, LLM assistants, and answer engines.
• Brand & Positioning: Brand architecture, messaging, creative standards, PR, and industry presence across three businesses and a wide range of audiences, from owner-operators to OEMs.
• Launch Marketing: Go-to-market and sales materials for Intelligence and Technology.
• Email & Influencers: Email end to end (segmentation, automation, deliverability) and influencer partnerships in the heavy-duty ecosystem.
• Measurement & Team: Attribution, executive dashboards, and the operating rhythm of the function. Decide what to build in-house versus outsource.

Requirements

• 12+ years in digital, growth, or eCommerce marketing, including 5+ leading a team or multi-channel function
• Deep Google Ads, Merchant Center, and feed expertise, with $5M+ in annual digital spend managed
• Brand leadership experience: positioning, brand architecture or rebrand, creative direction
• Background in B2B eCommerce, industrial distribution, automotive aftermarket, or high-SKU marketplaces
• Strong analytical skills (GA4, attribution, Snowflake, Looker Studio, Tableau, or similar)
• Proven in-house team builder and executive communicator

Preferred

• Bonus: Experience marketing a data or platform product to enterprise buyers, AI search (AEO/AIO) knowledge, or scaling a lean team into a full function

Benefits

• In addition, this position is eligible for medical, dental, vision, 401(k) matching, PTO.