Responsibilities

• The Vice President of Marketing will own customer acquisition, retention, brand awareness, and direct-to-consumer revenue and profit growth.
• This role requires a strategic, analytical, and results-oriented leader with deep expertise in performance marketing, brand building, omnichannel paid media, CRO, content marketing, CRM, and full-funnel execution across DTC, Amazon, and healthcare practitioner channels.
• The ideal candidate has a proven track record of scaling revenue profitably and leading high-performing teams in a fast-paced nutritional supplement e-commerce business.

Requirements

• 10+ years in performance marketing, digital advertising, and growth marketing within DTC e-commerce and Amazon-centric businesses
• Proven success scaling revenue through paid media (Google, Meta, TikTok, Amazon Ads, affiliate, influencer)
• Proven success using CRM to increase customer LTV
• Experience managing annual marketing budgets while improving profitability
• Deep expertise in Amazon Marketplace (PPC, DSP, SEO, conversion optimization)
• Omnichannel marketing experience, including healthcare practitioner channels
• 5+ years managing a marketing department
• Experience managing 50+ SKU catalogs and supporting 25+ new product launches per year
• Subscription commerce experience
• Strong brand-building acumen