Vice President of Marketing at Crisp | Atlanta, GA

Crisp

Vice President of Marketing

Atlanta, GA (On-site)

Salary Not AvailableSenior Level10+ years expFull time

Posted 2 months ago

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Job Summary

Own Crisp’s integrated marketing engine and revenue-focused growth across paid media, lifecycle, events, creative, and brand, partnering with Sales to maximize qualified leads and pipeline while building scalable processes and applying AI-driven automation.

Growth engine: Drive revenue-focused marketing across multiple functions to lift leads and pipeline.
Cross-functional alignment: Collaborate with Sales to improve quality, conversion, and enablement.

Job Description

Develop and own Crisp’s integrated marketing strategy across lead generation, paid media, AdOps, events, lifecycle/email, creative, brand, social, community and podcast.
Build a revenue-centered marketing engine that increases qualified leads, pipeline contribution, client acquisition, retention, and overall revenue growth.
Partner closely with Sales and Revenue leadership to improve lead quality, campaign performance, show rates, conversion, and sales enablement.
Lead paid media and AdOps strategy, ensuring campaigns are properly planned, tracked, optimized, reported, and tied to commercial outcomes.
Own lifecycle and email marketing strategy, including campaign calendars, segmentation, nurture programs, open rates, engagement, and conversion performance.
Drive event and membership-related marketing efforts that support acquisition, engagement, retention, and brand authority.
Elevate creative execution across video, design, campaign assets, social content, and brand storytelling, ensuring output is both high-quality and commercially effective.
Strengthen Crisp’s brand presence across social, podcast, thought leadership, content, and community-driven channels.
Implement clear marketing processes, operating rhythms, workflows, KPIs, dashboards, and accountability systems to improve speed, quality, and team performance.
Break down silos across marketing functions and build a culture of urgency, collaboration, ownership, and high standards.

10+ years of integrated marketing leadership experience, including ownership of multi-disciplinary teams across performance marketing, creative, brand, lifecycle/email, events, and marketing operations.
Strong sales-centered marketing experience with demonstrated impact on revenue, pipeline, lead generation, acquisition, and retention.
Proven success leading lead generation strategy in a sales-led or high-growth environment.
Hands-on understanding of paid media, AdOps, campaign tracking, attribution, optimization, and performance reporting.
Significant experience with email and lifecycle marketing, including improving open rates, managing campaign calendars, segmentation, nurture strategy, and conversion performance.
Experience leading creative teams across video, design, campaign creative, social, and brand execution.
Strong process orientation with experience building workflows, operating rhythms, dashboards, and accountability systems in a fast-moving environment.
Demonstrated success operating in ambiguity, moving with urgency, and building scalable systems without requiring perfect structure.
Experience in a challenger brand, smaller high-growth company, lifestyle brand, prestige professional services brand, membership, coaching, events, or community-driven business strongly preferred.
Scrappy, resourceful builder with the ability to scale marketing in environments where the sale is complex, trust-based, or difficult.

Experience in a challenger brand, smaller high-growth company, lifestyle brand, prestige professional services brand, membership, coaching, events, or community-driven business strongly preferred.
Strong practical fluency with AI and marketing technology, including experience applying tools or automation beyond basic ChatGPT usage.

100% Company Paid Health/Vision/Dental.
4% 401K Match.
Generous Paid Time Off.
Paid Parental Leave for New Parents.
Paid Relocation for Non-Local Candidates.

Please apply directly - reaching out to the hiring manager or other Crisp team members won't improve or fast track your application.

At Crisp , we're on a mission to make a $100B impact by helping 10,000 law firms grow their revenue by $10,000,000 each. As North America's #1 law firm growth company, we've achieved proven product-market fit, built a nationally recognized brand, and established ourselves as leaders in legal marketing and business coaching.
Our rapid growth (1470%+ in the past three years) has earned us a spot on the Inc. 5000 List for seven years and recognition as one of Atlanta’s fastest-growing companies for nine consecutive years.
We’ve also cemented our position as an industry leader across all verticals with the #1 best-selling book in the legal category, The Game Changing Attorney, the #1 podcast for legal market leaders, The Game Changing Attorney Podcast, and the #1 law firm growth conference on Earth, the Crisp Game Changers Summit.
If you’re looking for a place to work with unmatched opportunities for growth, industry-leading compensation and benefits, and the chance to make a real, tangible impact on the legal industry, Crisp is the place for you.

Crisp

4.1 Glassdoor

Crisp is the leading retail data company, connecting over 6,000 CPG brands, retailers, and distributors through a unified data-sharing platform. By delivering real-time insights across the supply chain, Crisp helps businesses optimize sales, reduce waste, and improve forecasting – driving growth, collaboration, and sustainability throughout global commerce.

Founded in 2016

Springdale, Arkansas, USA

313 employees (15 in marketing)

www.gocrisp.com

77% recommend to a friend

92% CEO approval