Director of Growth Marketing & Analytics

Responsibilities

• Own the member acquisition engine, end to end. Set strategy across paid media, lifecycle, and emerging growth channels. Lead performance marketing across paid search, paid social, display, traditional media, and programmatic to maximize qualified member acquisition and ROI.
• Experiment relentlessly. A/B testing, conversion rate optimization, landing page optimization, audience segmentation- every part of the funnel is a hypothesis worth testing.
• Make the budget work harder. Partner with Finance on forecasts, investment strategy, and budget allocation models that drive growth without outrunning operational capacity.
• Grow in step with care delivery. Work with Member Access and Operations so demand generation aligns with appointment availability, sustainable growth, not just growth.
• Turn data into decisions. Partner with Analytics on data quality, attribution, and reporting. Build measurement frameworks, dashboards, KPIs, and operating cadences that connect marketing investment to business outcomes, and turn insights into strategic recommendations for executive leadership.
• Lead the tools and the partners. Manage marketing technology platforms and external agency partners across acquisition, analytics, SEO, and performance marketing.
• Find what's next. Identify, evaluate, and scale new acquisition channels with a close read on industry trends, competitive dynamics, and consumer behavior.

Requirements

• 8+ years in growth marketing, performance marketing, digital marketing, or marketing analytics, including management of multi-million-dollar budgets and a demonstrated record of improving ROI through data-driven decision-making.
• Deep expertise in performance marketing, digital acquisition, and growth strategy, with a strong understanding of Google Ads, Meta, SEO, web analytics, and marketing automation technologies.
• Sharp analytical judgment. You interpret complex datasets, build the attribution, forecasting, and reporting muscle behind them, and turn insights into business recommendations.
• A testing mindset. Demonstrated experience optimizing conversion funnels through experimentation.
• Partnership experience that shows. You've managed marketing technology platforms and agency relationships, and partnered with analytics, product, and operations teams to deliver measurable business outcomes.
• Education: Bachelor's degree in Marketing, Business, Analytics, Economics, or a related field required; Master's degree preferred. Healthcare, consumer technology, or high-growth services experience is a plus.