Marketing & Patient Growth Manager

Responsibilities

• Marketing Strategy & Execution: Develop and execute targeted marketing initiatives that increase brand awareness, strengthen provider visibility, and support patient acquisition across GCP markets.
• Marketing Strategy & Execution: Coordinate marketing campaigns, promotional materials, digital content, and provider-specific marketing initiatives that align with organizational goals.
• Marketing Strategy & Execution: Ensure marketing materials, messaging, and communications reflect GCP’s brand standards, voice, and strategic priorities.
• Marketing Strategy & Execution: Identify opportunities to expand market awareness, improve campaign performance, and support the growth of providers, practices, and service lines.
• Marketing Strategy & Execution: Collaborate with Marketing, Practice Operations, providers, and local leadership to translate business needs into actionable marketing plans.
• Online Reputation & Provider Profile Management: Lead the ongoing management, accuracy, and optimization of provider profiles across Rater8, Rave, and other approved digital platforms.
• Online Reputation & Provider Profile Management: Ensure provider biographies, specialties, credentials, practice locations, headshots, and scheduling links are accurate, complete, compelling, and up to date.
• Online Reputation & Provider Profile Management: Establish and maintain standardized processes for profile updates, content approvals, quality assurance, and ongoing platform maintenance.
• Online Reputation & Provider Profile Management: Monitor patient reviews, ratings, and online reputation trends; coordinate timely, appropriate, and compliant responses with the relevant teams.
• Online Reputation & Provider Profile Management: Identify recurring feedback themes and partner with Practice Operations and provider leadership to address reputation concerns and improve the patient experience.

Requirements

• Strong analytical, organizational, and project management skills.
• Experience with digital marketing, online reputation management, and digital profile optimization.
• Ability to track key performance indicators (KPIs), maintain dashboards, and analyze performance reports.
• Excellent written and verbal communication skills.
• Ability to collaborate effectively across departments, teams, and multiple locations.
• Strong attention to detail and commitment to content accuracy and consistency.
• Proficiency in Microsoft Office and marketing analytics or reporting tools.
• Ability to manage competing priorities, work independently, and drive continuous improvement.
• Understanding of healthcare marketing, patient privacy, and online reputation management practices preferred.
• Bachelor’s degree in Marketing, Communications, Business, or a related field preferred; equivalent relevant experience may be considered.