Head of Growth

Responsibilities

• You’ll own our growth marketing function: strategy, budget, acquisition channels, conversion, and measurement. Your goal is to build a repeatable engine for acquiring well-fit contractors at sustainable acquisition costs. You’ll own qualified pipeline generation, partner with our founding AEs on conversion, and use customer outcomes to sharpen our targeting and messaging.
• Your initial focus will be strengthening our existing acquisition funnel, improving conversion and nurture, and establishing reliable measurement. You’ll then prioritize and test the next growth opportunities.
• This is a hands-on, technical role. You’ll lead an existing bench of freelance specialists across paid media, content, and creative, with no employee direct reports initially. As we grow, you’ll help determine which capabilities to build in-house and hire the team.
• You’ll report directly to Furman Haynes, co-founder and CEO, with authority to set growth priorities and allocate the agreed budget.
• Strategy and budget. You will own the growth plan and the budget to deliver on it. You will be responsible for determining where the next dollar goes, and which channels to scale, test, or stop.
• Customer insights, messaging, and creative. You’ll turn customer conversations and sales-call patterns into sharper positioning, messaging, and campaigns. You’ll work with our freelance content team to turn customer proof, industry voices, and product demos into content that generates qualified pipeline.
• Paid acquisition. You’ll own paid performance, budget pacing, and creative testing, partnering with our freelance media buyer on execution. You’ll ensure conversion tracking and attribution into HubSpot are reliable.
• Conversion and lifecycle. You’ll own improvements to website and landing-page conversion, lead nurture, and re-engagement. You’ll work with our AEs to turn more qualified interest into conversations and customers, with clear ownership of automated and personal follow-up.
• Content marketing. You will work with our content marketing team to turn our best content into a true lifecycle marketing engine.
• Measurement and reporting. You’ll make our funnel reporting and attribution trustworthy, maintain a useful growth forecast, and provide clear growth updates to leadership and the board. You’ll own the underlying systems, with authority to simplify or replace them where that improves reliability and decision-making.

Requirements

• Demonstrated growth experience. You’ve built or scaled a repeatable acquisition motion with a small team. You’ve owned multiple channels and their budgets, and can show how your decisions generated qualified pipeline and customers.

Preferred

• (Bonus) You've marketed to operators. You have sold to or marketed to small business owners, contractors, or field-service teams, the kind of people who have little time, buy something operational infrequently, and want to trust a person before they commit. This is not a requirement but certainly helps.