Head of Growth — Hi Skin (A Skin Health Club)

Responsibilities

• Paid acquisition. Meta, TikTok, Google, and local. You’ll own spend, audiences, creative testing, and cost per member by studio.
• The booking. Landing pages, offer testing, and booking conversion, plus abandoned-booking recovery across email, SMS, and retargeting.
• The show-up. Reminders, pre-visit trust-building, and no-show and late-cancel recovery.
• The close. The sale happens in studio after the first visit. You’ll set it up beforehand and follow through on every “not today” with post-visit nurture and retargeting until they come back.
• Retention. New-member onboarding, plan-to-membership conversion, freeze reactivation, and win-back.
• Measurement. A full-funnel scorecard by studio and channel showing where people enter, where they leak, and what it costs to turn a stranger into a member.

Requirements

• You’ve owned a funnel end to end, not just the ads or just the email.
• You’ve managed real paid budgets and can explain what you cut and why.
• You’ve plugged specific funnel leaks and can show the before and after.
• You’re hands-on in Klaviyo, Meta Ads Manager, and Shopify, and you can pull your own data. Experience with Boulevard or another booking platform is a plus.
• You’ve worked at a multi-location, membership, or subscription business (wellness, fitness, med-spa, or beauty is ideal, but not required).
• You’d rather ship three tests this week than present a deck next month.

Preferred

• Experience with Boulevard or another booking platform is a plus.
• Wellness, fitness, med-spa, or beauty is ideal, but not required.