Vice President, Marketing

Philadelphia, PA (Hybrid)

$120K/yr – $150K/yrSenior Level8+ years expFull time

Posted 3 months ago

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Job Summary

Drive and unify the Chamber’s brand and multi-channel marketing to grow member engagement and regional impact.

  • Own and steward the Chamber's brand and multi-channel campaigns to drive growth and engagement.
  • Must-have: 8–12+ years of progressive marketing with team leadership and strategy ownership.
  • Standout: Data-informed marketing with CRM/automation and cross-functional partnership.

Job Description

Responsibilities

  • Own and steward the Chamber's brand — its positioning, visual identity, tone of voice, and market presence — ensuring consistency and credibility across all channels and audiences.
  • Define how the Chamber is perceived as a market actor: as a convener, an economic driver, and the region's leading business membership organization.
  • Lead brand architecture decisions, including how the Chamber's business units, programs, and initiatives are named, positioned, and presented to the market.
  • Develop audience segmentation strategy — identifying which audiences matter most to the Chamber's growth and how messaging and channels should be tailored accordingly.
  • Develop and own the annual marketing strategy, integrated across all of the Chamber's business units: Membership, Investor Relations, Programs, Events, Regional Partnership and the Foundation.
  • Lead development of multi-channel campaigns spanning email, social media, digital advertising, print, and events — with clear goals, audience segmentation, and defined performance metrics.
  • Shift the function from a reactive service model to a proactive strategic partner model, where marketing co-owns audience development, pipeline, and retention goals alongside business unit leaders.
  • Oversee all campaign and materials production, including program and event marketing, promotional content, social media content strategy, and paid media execution.
  • Serve as a strategic partner to the Membership and Investor Relations teams, co-owning acquisition, engagement, and retention communication strategies — not functioning as a downstream service provider.
  • Develop member and investor-facing marketing that clearly articulates the Chamber's value proposition, supporting renewal, upgrade, and referral outcomes.

Requirements

  • 8–12+ years of progressive marketing experience, with at least 3 years leading a marketing team and owning strategy — not just executing it.
  • Demonstrated experience building and managing integrated marketing programs across multiple channels and audience segments.
  • Fluency in marketing analytics, CRM systems, and marketing automation platforms.
  • Strong written and verbal communication skills, including the ability to present strategy and performance clearly to senior leadership.
  • Proven ability to work across multiple internal stakeholders and translate competing priorities into a coherent, executable marketing plan.
  • Budget management experience with cost-center or functional ownership.

Preferred

  • Experience in a membership organization, trade association, chamber of commerce, economic development entity, or mission-driven nonprofit.
  • Familiarity with the Greater Philadelphia business community, civic landscape, or regional market.
  • Experience managing agency and vendor relationships, including paid media and creative partners.
  • Comfort operating in a matrixed environment where cross-functional influence matters as much as direct authority.

Benefits

  • Working at the Chamber offers the best of both worlds—the resources and stability of a mid-sized business, paired with the purpose-driven mission of a nonprofit.
  • As a key player in the region’s business community, the Chamber provides team members with access to a wide network of connections, professional development opportunities, and meaningful work that drives regional impact.
  • With a team of about 65 employees, we’re large enough to offer strong support and infrastructure, yet small enough to provide opportunities to lead, grow, and make your mark.
  • We foster a fast-paced, collaborative environment and offer competitive compensation along with an outstanding benefits package.
THE CHAMBER OF COMMERCE FOR GREATER PHILADELPHIA logo

THE CHAMBER OF COMMERCE FOR GREATER PHILADELPHIA

The Chamber of Commerce for Greater Philadelphia brings area businesses and civic leaders together to promote growth and create opportunity in our region. Our members represent eleven counties, three states, and roughly 600,000 employees from thousands of member companies and organizations. And by bringing all kinds of businesses and leaders to the table—the new, the established, the big, the small, the growing, the thriving, the perennial, the innovative, and the experimental—we build community and find commonalities among us all.We advocate for regional development, business-friendly public policies, and economic prosperity. We support our members with practical, inspiring programs, resources, and events. And all that we do serves one clear, bold goal: to make Greater Philadelphia a great place for good business.

Philadelphia, Pennsylvania, USA
162 employees (22 in marketing)

Traffic Signals

Monthly Visitors
24.4K
Traffic Source Mix
Search
30.7%
Direct
59.2%
Referral
8.1%
Social
1%
Paid
0.9%

Headcount Trend

Current headcount: ~162

Marketing Team

Marketing Team Size
16 (10% of company)
Marketing Roles Posted (Last 30 Days)
2

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