Responsibilities

• Paid Media Strategy & Execution
• Own and scale multi-channel paid acquisition strategy across platforms including Google Ads (Search, Display, YouTube) and Meta Ads Manager (Facebook, Instagram)
• Drive patient acquisition across all clinic locations with a strong focus on local intent (“urgent care near me”) and high-converting service lines
• Manage and optimize large-scale advertising budgets with a focus on CAC, LTV, and ROAS
• Lead ongoing experimentation across creative, landing pages, bidding strategies, and audience segmentation
• Analytics & Performance Leadership
• Own the marketing data ecosystem, including attribution modeling, incrementality testing, and funnel performance analysis
• Establish rigorous measurement frameworks to evaluate true channel contribution (beyond last-click attribution)
• Build and oversee dashboards that provide real-time visibility into performance across markets, locations, and service lines
• Translate complex data into clear, actionable insights that inform executive decision-making and budget allocation
• Brand Awareness & Demand Generation
• Develop and execute brand awareness strategies that increase top-of-funnel demand and branded search volume
• Ensure alignment between performance marketing and brand positioning across all channels
• Drive measurable lift in market share, patient awareness, and consideration in competitive local markets
• Team & Cross-Functional Leadership
• Partner closely with operations, clinical leadership, and front-desk teams to align marketing with patient experience and capacity
• Oversee agency relationships and hold partners accountable to performance and ROI targets
• Budgeting, Forecasting & Market Expansion
• Own forecasting, budget allocation, and performance pacing across channels and locations
• Allocate spend dynamically based on market performance, seasonality, and patient demand trends