Vice President, Marketing

Responsibilities

• Set brand strategy, positioning, and standards across the Brio portfolio.
• Own the company marketing calendar and company-level activations, sponsorships, and partnerships — deciding what to renew, cut, or add based on measured return.
• Build and lead the social, influencer, and content program, with PR and communications as part of that team.
• Grow awareness, share of search, and audience across every channel Brio sells through.
• Own paid search, paid social, SEO/AEO, and lifecycle/CRM (email and SMS), including their budgets.
• Deliver marketing efficiency and new-customer targets (MER, CAC) and grow repeat and replenishment revenue.
• Build the measurement discipline — attribution, incrementality testing, and a weekly performance read leadership can trust.
• Partner with E-commerce so traffic and lifecycle demand convert on site.
• Partner with Finance and channel leaders to evaluate marketing performance against contribution margin, customer lifetime value, and payback, balancing customer acquisition efficiency with profitable growth.
• Lead the in-house creative studio: design, UI/UX, copy and technical writing, video, and production management.

Requirements

• 10+ years in consumer marketing, with 5+ years leading multi-discipline teams spanning brand, performance, and creative.
• Demonstrated success leading through managers or functional leads, including hiring, coaching, performance management, and organizational development.
• Proven success at a consumer-products, appliance, or durable-goods brand sold through DTC/e-commerce, marketplaces, and retail at the same time.
• Experience building or running an in-house creative studio — intake, standards, production management, and design systems.
• Hands-on performance marketing fluency: MER, CAC, ROAS, incrementality, and attribution.
• Tech-savvy, with experience applying AI and digital tools to streamline marketing processes, improve efficiency, and enhance team effectiveness.
• Lifecycle/CRM experience, ideally in a business with replenishment, consumables, subscriptions, or meaningful repeat purchase behavior.
• Brand strategy and architecture experience, including repositioning or portfolio consolidation.
• Social, influencer, and PR program leadership with measured results.
• Demonstrated ability to apply AI tools to improve marketing analysis, creative development, and production efficiency, with sound judgment around quality and brand consistency; build these capabilities across the team.

Preferred

• Bonus: water, home, or outdoor products; packaging and retail display; video production; sponsorship or partnership activation; experience bringing creative in-house from an agency.

Benefits

• Medical, Dental, Vision, and Life Insurance
• 401(k) Retirement Plan
• Paid Vacation Time
• Paid Holidays
• And More!