Vice President of Marketing

Vice President of Marketing
Full Time
Columbus, OH | Hybrid

AndHealth is on a mission to radically improve access and outcomes for the most challenging chronic health conditions, with the goal of making world-class specialty care accessible and affordable to all. We partner with health systems, community health centers, and independent practices to remove barriers to care to ensure all people have access to the care they deserve.

The Vice President of Marketing will oversee AndHealth’s full marketing function, developing go-to-market strategies across critical audiences including patients, community health centers (CHCs), healthcare providers (HCPs), and payers/insurance companies. This leader will build and manage a high-performing team responsible for patient, provider, payer, partnership, brand, campaign, and commercial marketing efforts.

Success in this role requires both strategic leadership and a willingness to build and scale marketing capabilities in a rapidly evolving organization.

The VP of Marketing will report directly to the SVP of Patient Access and Strategic Partnerships and will play a central role in accelerating AndHealth's growth and impact. 

What You’ll Do
Marketing Strategy & Leadership

• Develop and own an integrated, multi-audience marketing strategy spanning patients, CHCs, HCPs, and payers.
• Lead AndHealth’s brand strategy and creative direction across digital platforms, web presence, social media, campaigns, and creative assets.
• Translate company and commercial objectives into clear, measurable marketing plans with defined KPIs.
• Lead, mentor, and develop a team of marketers, fostering a culture of creativity, accountability, and continuous improvement.
• Serve as a strategic thought partner to the SVP and cross-functional executive stakeholders.

Patient Marketing

• Build and execute patient acquisition, activation, engagement, and retention strategies across digital and traditional channels.
• Champion health equity by developing culturally relevant messaging and outreach that reaches underserved and diverse patient populations.
• Leverage data and analytics to optimize patient journey touchpoints and campaign performance.

CHC, HCP, and Clinical Marketing

• Design and lead marketing programs that drive awareness, education, and referral among physicians, specialists, and care teams.
• Develop compelling clinical and scientific messaging that aligns with Medical Affairs guidance and reflects the evidence base for AndHealth's programs.
• Partner closely with the partnerships team to develop tools, resources, and campaigns that support field execution and provider engagement.

Payer & Market Access Marketing

• Develop marketing strategies and materials targeted at payers, health plans, and employer groups to support coverage, contracting, and partnership goals.
• Collaborate with internal teams to communicate AndHealth's value proposition through health-economic and outcomes-focused narratives.
• Support the development of payer-facing materials including value dossiers, case studies, and presentations.

Cross-Functional Partnership

• Partner closely with the Care  team to ensure all marketing content and messaging is clinically accurate and compliant.
• Work in tight alignment with the Sales team to develop integrated marketing-to-sales workflows and enable revenue growth.
• Collaborate with Product, Operations, and Analytics teams to ensure marketing strategies are grounded in patient and provider insights.

 

Required Experience & Skills:

• Bachelor’s degree in marketing or other business related field. 
• 10+ years of progressive marketing experience in healthcare, life sciences, or a related industry, with at least 2–5 years in a senior marketing leadership role managing teams.
• Demonstrated expertise developing and executing HCP (healthcare provider) marketing programs, including messaging strategy, content development, and channel execution.
• Strong track record of consumer marketing, including digital marketing, campaign management, and audience segmentation.
• Experience partnering closely with sales teams to align marketing strategy with commercial execution.
• Proven ability to lead and develop high-performing marketing teams in a fast-paced, mission-driven environment.
•  Excellent communicator with strong executive presence and the ability to influence cross-functional stakeholders.

 

Preferred Experience & Skills:

• Deep experience in patient and/or consumer marketing within pharmaceutical, biotech specialty care, or other highly regulated healthcare environemnts, including familiarity with regulatory considerations for promotional content (e.g., FDA, OPDP guidelines).
• Experience at a high-growth healthcare technology or value-based care company.
• Familiarity with chronic disease management, specialty therapeutics, or population health programs.

Supervisory Responsibilities:

• Build, lead, and scale a multidisciplinary marketing organization, including internal team members and external agency partners.

• Equal investment and support for our people and patients.
• A fun and ambitious growing environment with a culture that takes on important things, takes risks, and learns quickly.
• The ability to demonstrate creativity, innovation, and conscientiousness, and find joy in working together.
• A team of highly skilled, incredibly kind, and welcoming employees, every one of whom has something unique to offer.
• We know that the overall success of our business is a collaborative effort, and we strive to provide ongoing opportunities for our employees to learn and grow, both personally and professionally.
• Full-time employees are eligible to participate in our benefits package which includes Medical, Dental, Vision Insurance, Paid time off, Short- and Long-Term Disability, 401k match and more.