Responsibilities

• Leadership Partner with Marketing leadership on current-year oversight of key initiatives supporting community-level lead generation performance, ensuring alignment, consistency, and operational efficiency across ManCo processes Oversee the effective implementation of high-impact strategies within ManCo teams to improve lead generation outcomes, enhance lead quality, and accelerate conversion across communities Function as the trusted advisor on marketing efforts across various management company portfolios, ensuring strategies align with occupancy growth goals and NOI goals Mentor and support ManCo marketing team members in developing and executing effective marketing strategies that drive community-level impact, providing guidance, coaching, and strategic oversight to strengthen local marketing efforts within their management companies Assist in onboarding and training marketing team members, sharing best practices and ensuring a consistent approach to program execution Strategy & Tactics Collaborate with Discovery Senior Living (DSL) Marketing leadership on high-level strategic initiatives to strengthen community lead generation and conversion efforts across the national management company (ManCo) portfolio Develop deep expertise in the markets DSL serves, understanding the competitive landscape, sales objections, differentiators, new opportunities, and challenges, translating these insights into innovative, integrated marketing campaign strategies Offer strategic oversight and expertise for annual marketing plans, interpreting competitive intelligence and market research to develop insight-led strategies that inform lead generation priorities, decisions, and goals Stay informed on market trends, competitor activity, and emerging opportunities to refine lead generation strategies and maintain a competitive edge Maintain in-depth knowledge of proprietary DSL programs to leverage in market-facing campaigns Maintain a deep understanding of market-level dynamics, including competitive landscapes and audience behaviors, to inform strategy and performance decisions Maintain DSL brand standards across all marketing activities, ensuring consistency and alignment with brands Drive a culture of testing, experimentation, and continuous learning to foster innovation and measurable improvement Performance Monitor, analyze, and report on lead generation performance trends to inform strategy and enable data-driven decision-making at the enterprise level Collaborate cross-functionally to identify performance gaps and implement solutions that improve funnel efficiency and overall marketing ROI Support investor relations by providing marketing strategy insights, data analysis, reporting, performance call presentations, and ad hoc requests Partner with ManCo Marketing leader on budget development, monthly financial oversight, and strategic allocation of resources for optimal marketing impact Partnership & Collaboration Partner with leadership and ManCo Marketing Leaders to develop and execute high-impact strategies that elevate lead generation, improve lead quality, and accelerate conversion across communities Partner with In and out of house agencies and ManCo Marketing teams to conceptualize and launch robust campaigns that drive brand awareness, high-quality leads, and measurable occupancy growth as needed Work closely with sales and operations SME leadership to align marketing strategies to support sales efforts and occupancy goals, ensuring cohesive cross-functional collaboration Review performance results on a regular basis and provide direction and guidance for best outcomes Connect with Business Optimization and Assimilation Marketing and Sales leaders to ensure smooth transitions into the established management structure and optimal performance enhancements

Requirements

• Bachelor’s degree in marketing, or other related area of specialty with ten or more years of proven paid media, digital strategy, or related fields
• Preferred senior living, healthcare, real estate, or agency experience
• Experience in a lead generation environment
• Minimum eight years analysis and reporting experience—able to translate data into actionable insights
• Deep understanding of integrated marketing channels across both digital and traditional platforms, including paid media (search, display, video, social, native, affiliate), email, direct mail, events, sponsorships, and other performance-driven tactics
• Ability to track, analyze and report on spend by channel and ROI data
• Experience working in or supporting multi-location businesses (senior living, hospitality, healthcare, or similar industries is a plus).
• Meticulous attention to detail and a relentless commitment to accuracy and consistency
• Excellent communication skills with the ability to present to teams
• Experience with budget management

Preferred

• Preferred senior living, healthcare, real estate, or agency experience