Vice President of Marketing

Responsibilities

• Help craft our messaging and value proposition(s) in ways that resonate with our target customers
• Own our event marketing strategy as a primary driver of pipeline and revenue, partnering with Sales and the events team
• Develop and implement a cohesive marketing plan that builds sales opportunities and brand awareness, with a clear line to revenue generation
• Manage the marketing budget and ensure strong ROI on marketing spend
• Set short- and long-term marketing goals to grow demand generation and top-of-funnel pipeline
• Monitor and iterate on all marketing campaigns based on performance
• Prioritize marketing projects and allocate resources accordingly
• Conduct market analysis to identify challenges and growth opportunities, and track competitor activity
• Educate customers on our platform and services
• Manage a team of marketing professionals across a range of responsibilities and deliverables

Requirements

• 5–7 years of experience in marketing, including experience managing a marketing team
• Demonstrated success designing and implementing marketing campaigns — you've taken a small budget and grown it into bigger results, earning increased investment along the way
• Solid knowledge of marketing automation, SEO, web analytics, and email marketing
• Familiarity with the U.S. political landscape and the ability to translate that understanding into messaging and positioning that resonates with a politically engaged customer base
• Demonstrated familiarity with SaaS products and business models, with the ability to translate complex software offerings into clear positioning, messaging, and go-to-market strategies.
• Proven experience leading event marketing as a core growth channel, with a track record of turning conferences, sponsorships, and hosted events into qualified pipeline and measurable revenue through close partnership with Sales.
• Comfortable giving honest, timely feedback to your team
• Metrics-oriented, with a strong focus on ROI
• Strong sense of initiative, ownership, and accountability; biased toward action and unafraid to fail; comfortable in an ever-changing startup environment
• Strong organizational, written, and verbal communication skills

Benefits

• We believe great work starts with supporting great people. Prompt.io Inc. offers a wide range of benefits, including a 401(k) match, health benefits for you and your family, unlimited flexible time off, annual team gatherings, professional development opportunities, team appreciation events, and more.