Responsibilities

• Define the vision, strategy and multi-year roadmap for a differentiated Strategic Marketing Advisory practice aligned with Marketing Services’ future growth ambition.
• Build and own the end-to-end marketing advisory portfolio, expanding beyond campaign strategy into brand, growth, customer, product marketing, experiential and marketing transformation advisory.
• Develop scalable frameworks, methodologies, diagnostic tools, playbooks, engagement models and quality standards that enable regions to sell and deliver high-value advisory work consistently.
• Create the commercial model and go-to-market approach for marketing advisory services, including opportunity qualification, solutioning, pricing principles, delivery models and pathways from project-based work to retained or embedded client relationships.
• Drive global commercialization with regional Marketing Services and Sales leaders to build pipeline, improve win rates and grow recurring, high-value marketing advisory revenue.
• Lead senior client engagements where deep functional marketing expertise and executive counsel are required, advising CMOs and senior marketing leaders on growth, brand, and transformation priorities.
• Partner closely with Visa Consulting & Analytics, Product and Data teams to combine complementary capabilities to bring the best of Visa to our clients.
• Shape and support complex, cross-market opportunities, large pitches and RFPs, bringing together the strongest capabilities across Visa and articulating a compelling, integrated value proposition.
• Establish a consistent global operating model, governance and quality assurance approach that aligns Global, Regional and Market teams while allowing appropriate adaptation to client and market context.
• Develop intellectual capital, proprietary points of view, and executive thought leadership that strengthen Visa's credibility as a strategic marketing partner.

Requirements

• 12 or more years of work experience with a bachelor’s Degree or at least 10 years of experience with an Advanced degree (e.g. Masters/ MBA/JD/MD) or at least 8 years of work experience with a PhD.

Benefits

• Medical, Dental, Vision, 401(k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness Program.