Responsibilities

• Represent Bodorlaser at major North American manufacturing, metal-fabrication, laser-processing, and automation trade shows, forums, association meetings, and customer events.
• Serve as a company spokesperson, event host, keynote or panel speaker, technical presenter, and senior representative for product launches.
• Build and maintain relationships with industry associations, manufacturing organizations, technical experts, media, strategic customers, and recognized industry leaders.
• Use professional credibility and industry experience to strengthen Bodorlaser’s reputation as a trusted North American manufacturing-technology partner.
• Develop a deep working understanding of Bodorlaser’s laser cutting, laser welding, automation, and software solutions.
• Translate technical capabilities into clear customer value, application relevance, productivity improvement, and return-on-investment messaging.
• Advise on North American product positioning, competitive differentiation, launch strategy, and brand communication.
• Lead or actively support product launches, demonstrations, technical seminars, webinars, videos, and customer success stories.
• Review product-marketing materials, presentations, demonstrations, and technical English content for market relevance and accuracy.
• Develop relationships with local government, economic-development organizations, chambers of commerce, manufacturing alliances, educational institutions, and relevant public-sector partners.

Requirements

• 10+ years of experience in laser equipment, machine tools, metal fabrication, industrial automation, capital equipment, or a closely related manufacturing-technology sector.
• Senior-level experience in product, market development, channel development, sales, applications, general management, or another relevant commercial or technical leadership function.
• Deep understanding of laser cutting equipment, machine-tool products, automation solutions, customer applications, and capital-equipment buying considerations.
• Established professional reputation and meaningful relationships within the North American metal-fabrication or manufacturing community.
• Demonstrated ability to explain complex technology clearly to business owners, executives, engineers, channel partners, media, and public-sector stakeholders.
• Experience with public speaking, industry events, product launches, technical seminars, webinars, media interviews, or other visible external engagements.
• Strong knowledge of North American manufacturing customers, competitive brands, distribution models, and market dynamics.
• Ability to operate successfully as a senior individual contributor, influence without formal authority, and coordinate across functions, cultures, and time zones.
• Ability and willingness to travel throughout the United States and Canada, with occasional international travel as required.
• Bachelor’s degree or equivalent combination of education and highly relevant industry experience.

Preferred

• 15+ years of relevant industry experience, with a career demonstrating sustained technical, commercial, or market influence.
• Prior experience as a Vice President, General Manager, Executive Director, Product Director, Channel Director, Sales Executive, Applications Leader, or comparable senior role.
• Existing relationships with dealers, distributors, strategic customers, industry associations, manufacturing organizations, or economic-development stakeholders in North America.
• Experience launching or positioning laser, machine-tool, automation, or advanced-manufacturing products in the North American market.
• Industry Credibility: Recognized as a knowledgeable and trusted voice with the presence to represent Bodorlaser at senior external engagements.
• Product Depth: Understands technology and applications well enough to connect product capabilities with practical customer and market value.
• Strategic Influence: Builds alignment and moves initiatives forward through expertise, judgment, relationships, and collaboration rather than formal authority.
• Market Orientation: Listens closely to customers and partners, recognizes emerging opportunities, and converts market insight into actionable recommendations.
• Cross-Cultural Effectiveness: Communicates clearly and works constructively across North American teams and global headquarters.

Benefits

• Comprehensive health benefits
• Paid time off and company holidays
• 401(k) plan with employer match
• Business travel reimbursement in accordance with company policy
• Professional development, technical, and product training opportunities