Responsibilities

• Set and execute a multi-year global digital marketing strategy aligned to enterprise growth priorities.
• Lead a high‑performing team across digital media, CRM, marketing automation, content strategy, UX, and analytics.
• Champion a data-driven, test‑and‑learn culture across marketing and the broader organization embracing and advocating for AI driven innovation.
• Drive customer acquisition across paid channels using advanced performance marketing, customer segmentation, and personalization strategies.
• Own digital revenue targets and develop cross-channel growth plans to increase conversion, retention, and loyalty.
• Leverage and advance the marketing technology stack (CRM, CDP, analytics tools, automation platforms).
• Collaborate with IT, data, and security on architecture, integration, governance, and platform evolution.
• Leverage advanced analytics, attribution modeling, and predictive insights to optimize spend and performance.
• Lead global digital media strategy, investment planning, and agency partnerships.
• Drive paid social strategy, and emerging platform innovation.
• Oversee content strategy, SEM, personalization, and content performance analytics.