Responsibilities

• Commercial Growth & Demand Generation
• - Lead growth strategies that improve demand capture, capacity utilization, direct booking contribution, and revenue performance across parks, hotels, and train properties.
• - Partner with sales, revenue management, marketing, and property leadership to identify need periods, shoulder-season opportunities, soft booking windows, and under-leveraged guest segments.
• - Align marketing investment with pricing, packaging, yield opportunities, and sales priorities to ensure campaigns are connected to measurable commercial outcomes.
• - Develop targeted demand programs across transient, group, midweek, seasonal, and high-value audience opportunities.
• Strategy, Planning & Market Intelligence
• - Serve as a strategic partner to the CCO in developing commercial growth roadmaps for parks, hotels, and train properties.
• - Use market analysis, competitive intelligence, scenario planning, and performance trends to identify risks and opportunities before they affect results.
• - Evaluate revenue levers, partnership opportunities, channel strategies, and technology investments that support profitable growth.
• - Translate insights into clear executive recommendations and practical activation plans.

Requirements

• 15+ years of progressive leadership experience in hotel commercial strategy, growth marketing, digital marketing, revenue management partnership, sales strategy, and enterprise revenue leadership.
• Relevant experience in hospitality, lodging, resorts, parks, leisure, travel, or destination-based commercial organizations preferred.
• Demonstrated ability to lead through influence across direct, matrixed, and cross-functional teams in a complex enterprise environment.
• Strong financial and analytical capability across forecasting, budgeting, scenario modeling, booking pace, market segmentation, channel performance, occupancy, ADR, RevPAR, and profitability.
• Deep expertise in performance marketing, CRM, digital acquisition, attribution, audience development, and distribution strategy.
• Executive presence, strategic judgment, operational discipline, and the ability to translate complex information into clear decisions and actions.
• Experience applying AI, automation, and emerging technologies to improve marketing performance, customer insight, productivity, and commercial decision-making.
• Preferred familiarity with AI search, generative engine optimization, conversational search behavior, travel discovery platforms, or related digital discovery tools.
• Candidate Profile - The ideal candidate is a commercially minded marketing executive who combines strategic vision with analytical rigor, operational discipline, and a strong bias for action.
• This leader will be comfortable working across brands, properties, agencies, and enterprise functions to turn market insight and performance data into practical growth initiatives.

Benefits

• For full-time employees, Xanterra offers a comprehensive benefits package including: Medical, Dental & Vision; HSA & FSA; Life & Disability; Accident, Hospital & Critical Illness; Pet Insurance; PTO and paid Holidays; 401(k) with Company Match; Employee Assistance Plan; Education Assistance; RTD-Denver transit pass for in-office employees, and Employee Discounts & Travel Deals.