Vice President, Growth Marketing

Responsibilities

• Set Rocket Software’s global growth marketing strategy and hold the organization accountable for measurable pipeline, bookings, expansion, and revenue outcomes.
• Lead a large, global organization spanning account-based marketing, insights, analytics, performance, and marketing technology, leveraging experienced functional leaders.
• Set enterprise priorities, provide strategic guidance to functional leaders, and focus resources on the highest-value growth opportunities.
• Oversee an integrated growth operating model with clear goals, decision rights, accountability, and performance measures tied to commercial outcomes.
• Advise the executive team on market opportunities, buyer behavior, growth investments, go-to-market priorities, and performance.
• Develop, empower, and hold accountable strong functional leaders, while building a collaborative global organization with shared commercial accountability.
• Position Growth Marketing as a core part of Rocket’s revenue engine, partnering across the organization to activate repeatable go-to-market plays that drive bookings.
• Partner with the global ABM leader to set ABM and go-to-market direction, define repeatable motions for deal acceleration, and connect account-based programs to Rocket’s growth agenda.
• Partner with the ABM leader and the leader of Solutions and Customer Marketing on ideal customer profile (ICP), segmentation, and persona development, and on the activation of priority growth plays with Sales and Product.
• Ensure ABM strategy is grounded in account potential, buyer needs, relationship intelligence, engagement signals, and commercial priorities.

Requirements

• 15 or more years of progressive B2B marketing experience, including significant senior leadership responsibility.
• Demonstrated success leading a large, complex, global growth, demand, revenue, or integrated marketing organization through experienced functional leaders.
• Deep understanding of complex enterprise buying decisions, buying committees, account development, and long sales cycles.
• Proven experience setting go-to-market strategy and leading cross-functional growth initiatives across Marketing, Sales, Product, Customer Success, and Revenue Operations.
• Strong experience providing strategic direction to ABM leaders and building productive executive partnerships with Sales.
• Demonstrated ability to engage and influence enterprise buyers and senior internal stakeholders.
• Experience setting strategic direction across analytics, insights, and performance measurement, with the ability to provide effective executive oversight of MarTech strategy and investment.
• Demonstrated experience applying AI in marketing, including working with AI agents and leading enablement, adoption, or operating-model change.
• Demonstrated ability to lead and develop a large, globally distributed organization through senior functional leaders and create alignment across specialized teams.
• Strong commercial judgment, executive presence, and relationship-building skills.

Benefits

• Unlimited Vacation Time as well as paid holidays and sick time
• Health and Wellness coverage options for Rocketeers and dependents
• Life and disability coverage
• Fidelity 401(k) and Roth Retirement Savings with matching contributions
• Monthly student debt benefit program
• Tuition Reimbursement and Certificate Reimbursement Program opportunities
• Leadership and skills training opportunities