Responsibilities

• Strategic Marketing Leadership
• Develop and execute a comprehensive marketing and growth strategy aligned with RadX organizational and financial objectives.
• Establish short- and long-term marketing priorities for existing imaging centers, developing markets, and future RadX locations.
• Evaluate market conditions, referral patterns, competitive activity, payer dynamics, and service-line opportunities to identify areas for growth.
• Develop market-specific strategies based on the needs, competitive environment, modality mix, and growth potential of each RadX region.
• Partner with executive leadership to establish annual marketing objectives, growth initiatives, budgets, and performance expectations.
• Support the marketing strategy associated with new imaging centers, acquisitions, integrations, service expansions, and market launches.
• Physician Referral & Business Development
• Develop strategies to increase physician, provider, attorney, employer, and other appropriate referral relationships.
• Establish a disciplined approach to referral-source development, including account segmentation, territory planning, relationship management, and follow-up.

Requirements

• Bachelor's degree in Marketing, Business Administration, Healthcare Administration, Communications, or a related discipline required.
• Master's degree in Business Administration, Marketing, Healthcare Administration, or a related field preferred.
• Minimum of 8-10 years of progressive marketing, business development, sales, or growth leadership experience.
• Minimum of 5 years of experience leading a marketing, sales, or business development team.
• Healthcare industry experience strongly preferred.
• Experience within diagnostic imaging, physician practice development, outpatient healthcare, healthcare services, or a referral-driven healthcare organization highly preferred.
• Experience supporting a multi-location or multi-state organization preferred.
• Demonstrated success developing teams and achieving measurable revenue or volume growth.
• Strong executive leadership and strategic planning capabilities.
• Demonstrated ability to develop and execute growth strategies.

Preferred

• Experience with CRM platforms, marketing analytics, Microsoft Office, and related business technology.
• Travel regularly throughout RadX markets.