Responsibilities

• Own the overall TikTok Shop growth strategy, including channel P&L thinking, growth targets, testing roadmap, and prioritization across affiliates, content, and paid media
• Build, manage, and scale the TikTok Shop Affiliate Program, including creator sourcing, vetting, onboarding, briefing, commissions, Open Collaboration, Targeted, VIP programs, and relationship management
• Develop a scalable creator and UGC acquisition engine that consistently generates content and creators capable of driving sales
• Manage and optimize TikTok Shop paid advertising, including GMV Max / GMV Ads, Spark Ads, and whitelisted creator content
• Identify winning creators, products, content angles, and offers, then scale what works and cut what doesn't
• Build systems for turning organic and affiliate content into high-performing paid creative
• Develop and execute the organic TikTok strategy, including content testing, trends, posting cadence, creator collaborations, and community engagement
• Analyze the entire TikTok Shop funnel - from creator/content acquisition through clicks, product views, conversion, orders, and GMV - and identify opportunities to improve performance
• Track and optimize GMV, CAC, ROAS, conversion rate, attributed revenue, creator ROI, affiliate activation, and profitability
• Manage affiliate/creator technology and workflows using platforms such as TikTok Creator Marketplace, Social Snowball, GRIN, Aspire, Modash, Insense, or similar

Requirements

• 3 years of hands-on TikTok Shop / TikTok growth experience for D2C/eCommerce brands or agencies
• You have owned or been directly responsible for growing TikTok Shop as a revenue channel, not just managing creator outreach
• Strong understanding of the full TikTok Shop ecosystem, including affiliates, creators, organic content, paid advertising, Spark Ads, and GMV Max / GMV Ads
• You have experience using paid TikTok advertising to drive measurable sales, not just organic or affiliate revenue
• You can look at a TikTok Shop growth problem and determine whether the solution is more creators, better content, paid amplification, better offers, improved conversion, or a combination
• Strong understanding of performance metrics including GMV, CAC, ROAS, CPA, CVR, AOV, creator ROI, and contribution/profitability
• Comfortable working with data, dashboards, attribution, and performance reporting
• Experienced in building and scaling creator/affiliate programs, including high-volume outreach and creator relationship management
• Strong written English - you can write creator briefs, outreach, campaign briefs, and internal performance updates
• Highly analytical and commercially minded - you think like a channel owner, not an influencer manager

Preferred

• Experience scaling TikTok Shop for supplements, wellness, health, beauty, food, or other D2C consumer brands
• Experience with GMV Max / GMV Ads, Spark Ads, whitelisting, and TikTok Shop Ads
• Experience managing meaningful monthly TikTok Shop ad spend
• Existing network of high-performing TikTok Shop creators
• Experience with TikTok Shop analytics, attribution, and catalog/product optimization
• Understanding of FTC and FDA compliance requirements