Responsibilities

• Generate pipeline: build the engine that turns strangers into qualified demos across outbound, inbound, events, and paid
• Build the brand: make Craft the category-defining voice in home improvement AI through positioning, narrative, and awareness
• Own content and SEO: ship blog posts, tools, case studies, and organic social that rank, get shared, and compound into pipeline
• Run experiments fast: launch campaigns weekly, read the data, kill what fails, and pour fuel on what works
• Create loops with sales and customer success: turn acquisition, expansion, and referral into a repeatable system
• Travel to conferences to pitch Craft and book qualified demos in person

Requirements

• Mid-career operator who has personally driven growth, with a track record of pipeline or revenue you can point to and say "I built that"
• Hands-on-keyboard growth hacker: you run the experiments, write the content, and wire up the tools yourself, not by briefing an agency or managing a team
• Fluent with modern growth tooling: AI, automation, SEO, paid, and outbound platforms like Clay
• Strategic storyteller: you write the narrative and the content yourself
• Scrappy generalist: you do a lot with limited resources, move fast, and go deep when needed
• Hungry to accelerate, not coast: you want to build the function and grow into Head of Growth, not manage from the sidelines
• Willing to be in NYC 5 days a week

Benefits

• Full medical, dental, vision
• Unlimited PTO