Vice President, Growth Marketing-Corporate & Investment Banking

Responsibilities

• Develop and oversee targeted growth initiatives across priority segments, such as one-to-many account-based marketing. Design pilot initiatives that validate growth opportunities and establish repeatable models that can be scaled across the organization.
• Partner with AIM to develop audience segmentation and targeting approaches, performance frameworks, and reporting that enable data-driven decision-making and improve marketing effectiveness.
• Evaluate program performance, capture learnings, and translate insights into actionable recommendations that improve results and expand successful approaches across segments, channels, and regions.
• Partner closely with Segment Marketing Leads and Content and Analytics teams to align growth priorities, coordinate execution, and ensure marketing programs are connected to client needs and business objectives.
• Establish best practices, playbooks, and operating frameworks that strengthen growth marketing capabilities and enable consistent execution of high-impact programs across the organization.

Requirements

• Significant B2B marketing experience with a proven track record of developing and optimizing multi-channel programs using the full marketing mix.
• Demonstrated ability to create and run full-funnel marketing programs for targeted account strategies, with clear KPIs and a focus on measurable outcomes.
• Strong stakeholder management skills and comfort operating in a highly matrixed, globally dispersed organization.
• Strong command of marketing channels and the KPIs that drive success.
• Exceptional communication, influencing, negotiation, and interpersonal skills.
• Strong project management skills; proactive, comfortable with ambiguity, and able to drive work forward across multiple teams.
• Bachelor's degree in marketing or a related field (or equivalent experience).

Preferred

• Management experience is a plus (e.g., leading projects or small teams); strong collaboration skills and the ability to influence across stakeholders are essential.
• Experience building or scaling ABM and email-led engagement programs (segmentation, journey design, testing/optimization, adoption).
• Experience supporting Corporate client segments and/or developing industry-specific messaging in a B2B environment.