Vice President, Growth Marketing-Corporate & Investment Banking

Plano, TX (On-site)

$119K/yr – $190K/yrSenior LevelFull time

Posted 12 days ago

Job Summary

Own and drive multi-channel growth initiatives across priority segments, designing scalable pilots and turning insights into repeatable, data-driven improvements.

  • Lead cross-functional alignment with AIM, Segment Marketing, and Content/Analytics to improve marketing effectiveness.
  • Build playbooks and operating frameworks to scale high-impact programs.

Job Description

Responsibilities

  • Develop and oversee targeted growth initiatives across priority segments, such as one-to-many account-based marketing. Design pilot initiatives that validate growth opportunities and establish repeatable models that can be scaled across the organization.
  • Partner with AIM to develop audience segmentation and targeting approaches, performance frameworks, and reporting that enable data-driven decision-making and improve marketing effectiveness.
  • Evaluate program performance, capture learnings, and translate insights into actionable recommendations that improve results and expand successful approaches across segments, channels, and regions.
  • Partner closely with Segment Marketing Leads and Content and Analytics teams to align growth priorities, coordinate execution, and ensure marketing programs are connected to client needs and business objectives.
  • Establish best practices, playbooks, and operating frameworks that strengthen growth marketing capabilities and enable consistent execution of high-impact programs across the organization.

Requirements

  • Significant B2B marketing experience with a proven track record of developing and optimizing multi-channel programs using the full marketing mix.
  • Demonstrated ability to create and run full-funnel marketing programs for targeted account strategies, with clear KPIs and a focus on measurable outcomes.
  • Strong stakeholder management skills and comfort operating in a highly matrixed, globally dispersed organization.
  • Strong command of marketing channels and the KPIs that drive success.
  • Exceptional communication, influencing, negotiation, and interpersonal skills.
  • Strong project management skills; proactive, comfortable with ambiguity, and able to drive work forward across multiple teams.
  • Bachelor’s degree in marketing or a related field (or equivalent experience).

Preferred

  • Management experience is a plus (e.g., leading projects or small teams); strong collaboration skills and the ability to influence across stakeholders are essential.
  • Experience building or scaling ABM and email-led engagement programs (segmentation, journey design, testing/optimization, adoption).
  • Experience supporting Corporate client segments and/or developing industry-specific messaging in a B2B environment.

Benefits

  • comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan
  • backup childcare, tuition reimbursement, mental health support, financial coaching and more
  • Additional details about total compensation and benefits will be provided during the hiring process.

Salaries

Posted range

$119K/yr – $190K/yr

Taken straight from the job posting.

Growth Marketing median pay in the United States

$120K/yr

Most earn $90K to $170K. Based on 2,641 salaries, including bonus and equity.

See all JPMorgan Chase & Co. salaries

Marketing Team

Median Tenure
15.6 years
Marketing Roles Posted (Last 30 Days)
43

Headcount Trend

Current headcount: ~102
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Vice President, Growth Marketing-Corporate & Investment Banking

JPMorgan Chase & Co. · Plano, TX · On-site