Responsibilities

• Lead Barracuda’s global growth marketing strategy, driving revenue growth and pipeline performance aligned to business priorities.
• Own the global growth marketing operating model, defining centralized and regional responsibilities to enable consistent execution at scale.
• Partner with Marketing and Revenue executives to set growth priorities, guide investment decisions, and strengthen GTM effectiveness.
• Establish and govern global standards and policies across campaigns, KPIs, digital spend, web operations, and AI-enabled marketing.
• Define and oversee measurement frameworks for pipeline attribution, CAC, ROI, conversion, and funnel performance.
• Own global digital investment and paid media strategy, managing budgets, channel mix, testing, and ROI optimization across search, ABM, programmatic, and emerging channels.
• Own the website as a global growth platform, accountable for performance, governance, conversion, and operational execution in partnership with IT and Security.
• Lead AI-enabled personalization and digital experiences, ensuring responsible use, measurable impact, and continuous optimization.
• Own global lifecycle growth strategy, partnering with Customer Success and Product Marketing to drive adoption, retention, expansion, and renewal.
• Set global standards for field and partner marketing, while directly leading Americas Field and Partner Marketing to drive regional pipeline and execution.

Requirements

• Bachelor’s degree in Marketing, Business, or related field; MBA a plus.
• 12–15+ years of progressive B2B marketing experience, including senior leadership in growth, demand generation, digital performance marketing, and/or marketing operations.
• Proven experience owning sizable digital/media budgets with measurable ROI and pipeline accountability.
• Demonstrated ability to establish global standards, governance, and operating cadence that improves performance and efficiency.
• Strong experience partnering with Sales, Customer Success, RevOps, Finance, and IT/Security to drive corporate-level outcomes.
• Experience building scalable web and digital platforms, including CRO, attribution, and marketing technology enablement.
• Familiarity with AI-enabled personalization or digital experience optimization strongly preferred.
• Exceptional executive communication, stakeholder management, and people leadership skills.

Preferred

• MBA a plus
• Familiarity with AI-enabled personalization or digital experience optimization strongly preferred

Benefits

• Equity, in the form of non-qualified options
• High-quality health benefits
• Retirement Plan with employer match
• Career-growth opportunities
• Flexible Time Off and Paid Time Off benefits