Responsibilities

• Own the programmatic SEO roadmap and build operation.
• Use what's working in our blog to find page types, keyword clusters, and internal-linking opportunities worth scaling.
• Prioritize current Pokémon sets first, then MTG, Lorcana, and Riftbound as capacity allows.
• Build programmatic pages using our card and product data, automation tools, and AI.
• Work with engineering on structured data, indexing, and technical SEO when it needs their hands.
• Build Instapack pages ahead of launches and coordinate timing with the team.
• Set quality checks for accuracy, duplication, and brand voice, and hold every batch to them.
• Track rankings, impressions, organic traffic, activation, and revenue.
• Partner with our lifecycle team on email, push, segmentation, activation, and retention campaigns.
• Help test whether offers like bonus candy actually improve retention.

Requirements

• 2 to 4 years in SEO, organic growth, lifecycle marketing, or a related growth role.
• Hands-on SEO on a large or data-heavy site. Programmatic SEO experience is a big plus.
• Comfortable building with automation and AI tools, and you've used them to produce at a scale one person couldn't do by hand.
• Know Google Search Console, analytics tools, and keyword research tools well.
• Comfortable working with large datasets and templates.
• Worked on email, push, segmentation, or retention campaigns, even if it wasn't your main job.
• Know where AI gets things wrong, and you build checks to catch it.
• Strong project manager. You keep writers and timelines moving, and people know where things stand without having to ask.
• You check your own work before anyone else sees it, and you bring decisions rather than drafts.
• You're into Pokémon, TCGs, collectibles, or another enthusiast community.

Preferred

• Experience at a marketplace or catalog-heavy site where every item, set, or listing gets a page.
• Experience with Customer.io, Iterable, or a similar lifecycle tool.

Benefits

• Full benefits: health, dental, and vision coverage, 401(k), and a wellness stipend.
• A monthly dogfooding budget to spend on cards, because we hire people who love this hobby.