Responsibilities

• The VP leads all strategy, execution, and team management for the National Trust’s annual giving and membership programs, with a goal of growing a multi-million dollar annual fund to support general operations.
• The annual fund program, currently raising $10M+ in recurring annual gifts, spans the full donor continuum — from acquisition through mid-level and leadership annual giving — and serves as the primary pipeline into major and planned giving.
• Set and execute a multi-year membership and annual giving strategy centered on long-term donor value, sustainable growth, and pipeline development.
• Drive a seamless, multi-channel donor experience integrating direct mail, digital fundraising, email, web, social, events, and Historic Sites engagement.
• Champion digital transformation and continuous improvement across fundraising channels and tools.
• Establish, monitor, and achieve revenue targets, ROI benchmarks, and acquisition spending thresholds in partnership with the CDO and Finance Division.
• Lead cultivation, conversion, and retention strategies across the full annual giving spectrum, with particular emphasis on building a strong mid-level donor base ($1,000–$10,000).
• Partner closely with the Philanthropy team to ensure high-potential annual donors are transitioned seamlessly to individual management.
• Oversee external direct response agencies and internal team to execute acquisition, renewal, upgrade, and reactivation campaigns at scale.
• Leverage the National Trust’s portfolio of Historic Sites, national impact gatherings, and engagement events to deepen donor relationships and grow revenue.

Requirements

• EXPERIENCE: 20+ years of progressive experience in fundraising, membership, or direct marketing, including at least 12 years in senior leadership roles.
• Demonstrated success leading large, complex annual giving and membership programs that drive significant revenue growth.
• Experience in a national-level nonprofit or comparable mission-driven organization strongly preferred.
• Track record leading cross-divisional projects and geographically distributed teams.
• FUNDRAISING & MARKETING EXPERTISE: Deep expertise in direct response fundraising, donor behavior, acquisition strategy, digital fundraising, and multi-channel campaign management.
• Proven ability to build and retain mid-level and leadership annual giving donor segments as part of a broader major gifts pipeline.
• Experience managing external direct response agencies and vendor relationships.
• Demonstrated success marketing to and engaging culturally diverse audiences.
• OPERATIONS & ANALYTICS: Advanced knowledge of CRM systems, database management, and donor analytics; familiarity with ROI or comparable platforms a plus.
• Proven business planning and data analytics skills, including experience with prospect management, fundraising feasibility modeling, and performance reporting.

Preferred

• Experience in a national-level nonprofit or comparable mission-driven organization strongly preferred.

Benefits

• This is a full-time, exempt level position, eligible for full benefits, including health, dental and life insurance, retirement benefits, paid parental leave, and 3+ weeks of vacation, plus sick time and holidays.