Vice President of Marketing and Growth at The Innovations Surgery Center Physician Assistant First Assistant | Rockville, MD | $175K/yr – $200K/yr

The Innovations Surgery Center Physician Assistant First Assistant

Vice President of Marketing and Growth

Rockville, MD (Hybrid)

$175K/yr – $200K/yrSenior Level8+ years expFull time

Posted 1 month ago

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Job Summary

Own growth for a national women’s health navigation platform by combining content, SEO, paid search, and employer-focused marketing to drive scalable, channel-balanced acquisition and engagement.

Growth ownership: drive awareness and acquisition across channels while building a content/SEO engine that becomes the go-to GYN surgical care resource.
Market expansion: lead GTM plans for new markets and scale employer-focused marketing to support direct-to-employer growth.
Analytics to action: establish a leadership-ready funnel reporting cadence and partner with vendors to lift data quality and speed decision making.

Job Description

Drive awareness, acquisition, and engagement for a national women's health navigation platform
Build and execute a content and SEO strategy that establishes the platform as the authoritative resource for women researching GYN surgical care
Own the go-to-market plan for new markets as the platform expands nationally
Own and optimize the paid search program with accountability for cost-per-acquisition
Build retargeting, referral, and organic channels that reduce dependence on paid acquisition over time
Establish a reporting cadence that gives leadership clear visibility into funnel performance across all channels
Build the employer-facing marketing program that supports the organization's direct-to-employer growth strategy
Translate clinical outcomes data into materials that resonate with HR, benefits, and CFO audiences
Develop the brand voice and content architecture for the patient-facing platform
Build condition and procedure content that educates patients and drives organic search authority

8+ years of marketing leadership with demonstrated ownership of growth at scale
Experience building or growing a marketplace, directory, or navigation platform — in healthcare or an adjacent consumer category
Hands-on PPC competency — able to build and run paid search directly, and to evaluate, hire, or manage the team or agency needed to scale it
Strong analytical foundation — attribution, funnel analysis, channel mix modeling
Exceptional written communication — able to make complex clinical and financial content accessible
On-site in Rockville, MD. No remote arrangements.
Bachelor's (Required)
Direct marketing: 8 years (Required)

Healthcare marketing experience — digital health, physician platforms, patient navigation, or health systems
Experience developing employer-facing or payer-facing marketing materials
Background in marketplace or consumer platform growth — healthcare or otherwise