Responsibilities

• Develop and lead an association-wide membership growth strategy focused on recruitment, engagement, and retention across all branches.
• Establish clear membership goals, benchmarks, and performance indicators aligned with organizational financial and mission outcomes.
• Partner with the senior leadership to align membership growth with overall association strategy, budget, and community impact goals.
• Champion innovative approaches to membership models, pricing strategies, and access pathways that expand reach while honoring the Y’s mission.
• Ensure a consistent, high-quality member experience across all locations, from first contact through long-term engagement.
• Create and oversee systems that foster a welcoming, inclusive, and relationship-driven culture at every membership touchpoint.
• Lead initiatives that strengthen member loyalty, sense of belonging, and program participation.
• Serve as a Family Retention and Engagement Specialist, building strong relationships with families to encourage ongoing participation and connection to YMCA programs.
• Identify opportunities to enhance the family experience and remove barriers to engagement.
• Collaborate with membership, childcare, and program staff to support family pathways across the Y.

Requirements

• Bachelor’s degree in business, sales, marketing, or a related field (or equivalent experience).
• Five (5) or more years of progressive leadership experience in a YMCA is required.
• Demonstrated success in meeting or exceeding membership/sales goals and building strong member relationships.
• Experience leading multi-site or association-wide teams preferred.
• Strong leadership, coaching, and team development skills, with experience training staff in sales and service.
• Excellent communication and interpersonal skills, with a warm and engaging presence.
• Ability to analyze data, identify trends, and make informed decisions to support growth and retention.
• Commitment to the YMCA’s mission and core values, with a passion for strengthening community.

Preferred

• Experience leading multi-site or association-wide teams preferred.