Responsibilities

• Generate a predictable pipeline with clear attribution from marketing activities to sales outcomes.
• Achieve CAC payback within 6–9 months and sustain healthy LTV:CAC ratios across all products.
• Increase qualified inbound leads by 20%, supporting growth for coaching, SAAS products, training, and events.
• Build and execute a data-driven demand generation plan that integrates brand, digital, event, and content marketing.
• Create and Implement marketing automation and lead-nurture systems that improve conversion and retention.
• Optimize campaigns across email, paid media, webinars, and partnerships.
• Deliver quarterly growth campaigns aligned with product launches, leadership events, and major sales pushes.
• Establish a unified marketing performance dashboard that reports on pipeline, CAC, conversion, and attribution.
• Improve lead quality and tracking accuracy through CRM and marketing tech stack optimization.
• Develop a forecasting model for lead generation and campaign ROI to support leadership decision-making.
• Build and mentor a high-performing growth and demand generation team with clear goals and accountability.
• Foster strong alignment between Marketing, Sales, Client Success, Coaching and Product, ensuring a seamless buyer journey.
• Develop a culture of testing, learning, and iteration, encouraging innovation across campaigns.
• Maintain 90%+ team engagement and retention through clear vision, collaboration, and recognition.
• Expand Buffini’s presence across new customer segments and verticals.
• Develop co-marketing programs and partnerships that increase reach and awareness.
• Position Buffini as the leading voice in relationship-based business growth through earned media, PR, and strategic visibility.

Requirements

• Strategic leadership that balances short-term demand with long-term brand growth and connects campaigns to business outcomes.
• Analytical rigor: Uses data and KPIs to guide decision-making, optimize ROI, and measure success.
• Growth mindset: Builds scalable systems that generate repeatable results across multiple products and audiences.
• Cross-functional collaboration: Works seamlessly with Sales, Product, and Creative to ensure unified execution.
• Team development: Coaches and empowers high-performing marketers; creates clarity and accountability.
• Customer obsession: Designs campaigns that serve the client first and reflect the “Work by Referral” ethos.
• Innovation: Embraces new tools, trends, and strategies to keep Buffini at the forefront of marketing excellence.
• Communication: Inspires confidence and alignment through clarity, empathy, and influence.