BUFFINI & COMPANY INC

Brand · Professional Training and Coaching

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Company overview

Buffini & Company is the largest coaching and training company in North America. Founded by real estate legend and master motivator Brian Buffini, the company provides a unique and highly-effective lead generation system. Buffini & Company’s comprehensive business coaching, training programs and cutting-edge content have helped more than 3 million professionals in 37 countries improve their business, increase net profit and enhance their quality of life. Buffini & Company is headquartered in Carlsbad, California.

Founded in 1996

Carlsbad, California, USA

358 employees (48 in marketing)

www.buffini.com

People

Marketing team tenure

Median tenure

1 years

Leader tenure

1 years

Across 17 marketing employees

Founders

Dermot Buffini

Chief Executive Officer

Marketing leadership

Daniel Bell

Chief Marketing Officer

Headcount trend

Company growth over the last 12 months

Audience

Monthly website visitors

66.6K

Month over month+18.6%

Quarter over quarter+5.8%

Top sourceDirect (72.8%)

Ad budget per month$12.1K

Average search rank57.3

Traffic source mix

Direct

72.8%

21%

News

Real Estate Icon Brian Buffini to Reveal Exclusive Housing Forecast for 2026

Nov 11, 2025 • GlobeNewswire

Real Estate Icon Brian Buffini to Reveal Exclusive Housing Forecast for 2026

Nov 11, 2025 • Yahoo Finance

Brian Buffini to Reveal Exclusive Housing Forecast for 2026

Nov 5, 2025 • RISMedia

Links

www.buffini.com

BUFFINI & COMPANY INC insights

Company and marketing-team signals from saved company data and employee profiles. Use this before you apply, interview, or negotiate.

Founded

1996

Headquarters

Carlsbad, California

Employees

51-200

Flat last 12mo

Marketing team

13% of company

0 saved employee profiles are linked to this company.

Overall company growth

Shows if the company is growing, flat, or shrinking.

Flat 0.8%

LinkedIn headcount is mostly flat at 0.8% change over the last 12 months.

Company stability and risk

Shows a quick risk view from growth, funding age, and news.

Main result

Low risk

Flat headcount last 12 months · More mature

Trend

2022-06-27 -> 2026-01-26

Headcount (12 months)

-0.8%

Last funding round

—

Negative news (120 days)

Risk score1/7

Website traffic

Shows traffic size, change, and traffic sources.

Monthly website visitors

66.6K

Month over month+18.6%

Quarter over quarter+5.8%

Top sourceDirect (72.8%)

Traffic source mix

Direct

72.8%

21%

Referral

Competitors and search

Shows competitors and key search metrics in one view.

Main result

0 competitor sites

Search traffic: 3.9K organic clicks / 1.2K paid clicks

Organic competitors

Paid competitors

Keyword change

+186

Ad budget per month

$12.1K

Average search rank

57.3

Organic competitors5

Paid competitors5

LinkedIn followers

Shows follower count and growth.

LinkedIn followers

Follower count and growth

Total followers

26K

12-mo growth

+6.9%

Monthly growth

+0.4%

Marketing team growth

Shows if the marketing team is growing, flat, or shrinking.

Unknown

We need LinkedIn role growth data for marketing-related functions.

Marketing leader strength

Shows how strong marketing leadership looks at company level.

High

Marketing has a strong seat at the table. Typical leader time at company: 7.8 years.

Founder or CEO

Saved founder and CEO profiles.

Dermot Buffini

Chief Executive Officer

Marketing team size

Shows saved marketing team size.

13% of the company

Average time at company

Shows typical time the marketing team stays.

1 years

Based on 17 people.

Average years of experience

Shows typical years of experience across saved people.

12 years

Based on 18 people.

Leader time at company

Shows typical time saved marketing leaders stay.

1 years

Based on 3 people.

First hire or larger team

Shows if this looks like one hire or a bigger team.

Looks like larger team

Based on saved marketing team size: 48.