Lead growth initiatives and revenue-driven marketing at Buffini & Company, owning strategy, team, and cross-functional buyer journeys.

Responsibilities

• Generate a predictable pipeline with clear attribution from marketing activities to sales outcomes.
• Achieve CAC payback within 6–9 months and sustain healthy LTV:CAC ratios across all products.
• Increase qualified inbound leads by 20%, supporting growth for coaching, SAAS products, training, and events.
• Build and execute a data-driven demand generation plan that integrates brand, digital, event, and content marketing.
• Create and Implement marketing automation and lead-nurture systems that improve conversion and retention.
• Optimize campaigns across email, paid media, webinars, and partnerships.
• Deliver quarterly growth campaigns aligned with product launches, leadership events, and major sales pushes.
• Establish a unified marketing performance dashboard that reports on pipeline, CAC, conversion, and attribution.
• Improve lead quality and tracking accuracy through CRM and marketing tech stack optimization.
• Develop a forecasting model for lead generation and campaign ROI to support leadership decision-making.

Requirements

• Education Level: 4 Year Degree
• Salary Range: $150,000.00 - $185,000.00 SalaryJob Category: Marketing (parse caution)